A Strategic Approach to Integrated Marketing

Over the last few years, the field of marketing has jettisoned from traditional marketing to include interactive marketing, consumer-driven marketing and social marketing on the Web.

Today, business owners and marketers need to find ways to overcome the myriad of challenges posed by online and offline integrated marketing communications.

The first step is to embrace an integrated marketing strategy. But strategy can be difficult if it forces you to ask hard questions. It is much easier to dive into tactics, fixing operational problems quickly or executing a one-time email blast or PPC paid search campaign to meet short-term goals. It’s time - time for the hard questions, so you can ultimately plan strategically for true integrated marketing communications.

In this keynote speech, we’ll provide you with suggestions on how you can take the first steps towards a strategic approach to integrated marketing communications.

Keynote topics:

• Challenges in marketing today
• Moving from traditional to include interactive marketing
• Marketing strategy and tactics
• First steps towards embracing a strategic approach

View more information about this presentation on Louis Rijk's Blog

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