BizAction 2007- Washington DC - Presentation
Presenter: Louise Rijk, Vice-President of Marketing and Sales Advanced Media Productions
This presentation on social media details the many factors that come into play when creating an effective internet marketing plan and strategy, called the "internet marketing mix." This mix combines strategies and tactics applied on the internet to support an organization's overall online marketing objectives, such as driving targeted traffic and creating brand awareness. This internet marketing plan may consist of email, affiliate or search marketing, website development, online display or rich media advertising, and, of course, social marketing. Together, these marketing components come together to form a comprehensive marketing package that can be tracked and measured.
View more about this presentation on Louise Rijk's Blog
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