Deep Understanding of Search Often Falls on Deaf Ears

Date: April 26, 2010
Location: Foxboro, Massachusetts
Presentation: Deep Understanding of Search Often Falls on Deaf Ears
Presenter: Louise Rijk, VP of Marketing and Sales - Advanced Media Productions, Inc.

Focusing on the overlooked benefits of search marketing, Deep Understanding of Search Often Falls on Deaf Ears is a presentation that explores numerous SEO tactics. When it comes to boosting your website's ranking in the search engines, the first place to start is with keywords pertinent to your business and mission woven throughout the written material you publish online. Louise Rijk, Vice President and Head of Sales at Advanced Media Productions, offers up some compelling numbers when it comes to search marketing: When users turn on their computers and open their browsers, 85% of them turn to a search of some sort. This defines them as easily targetable consumers who know exactly what they want, and they're looking to Google, Yahoo and Bing to find it. By inserting keywords that cover the scope of what you offer into your copy and utilizing long-tail keywords in order to reach a broader audience, highly optimized copy will propel your website from the depths of a search to the top of the rankings after a short period of time.

Deep Understanding of Search Often Falls on Deaf Ears continues with explanations and definitions of the various algorithms behind search marketing. Detailing exactly what goes into the ranking of websites, the presentation draws attention to the fact that extensive keyword and market research is a worthwhile investment of time and energy in order to achieve optimal results. Your presence or your business' presence online is further enhanced with the creation and maintenance of social media accounts across numerous networks, such as Facebook, Twitter and YouTube, as optimizing the content published under these accounts enables you to monopolize search engine results with links to your material.

The two objectives of search marketing, as summarized in the conclusion of Deep Understanding of Search Often Falls on Deaf Ears, are to point consumers and potential customers in the direction of your product or service and to secure them as patrons. Through establishing defined, ambitious marketing objectives and committing to getting the word out about your site on social media and sharing networks, the techniques and tools of search marketing as outlined in Deep Understanding of Search Often Falls on Deaf Ears will enhance your presence and brand building on the web.

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