Google Website Optimizer Landing Page Optimization

<body bgcolor="#FFFFFF"> <table> <tr> <td width="579" colspan="3"> <img src="logo.gif" width="300" height="85" alt="Link building program by Advanced Media Productions, Boston, Metrowest, Massachusetts" border="0" usemap="#home"><img src="twebh.gif" width="279" height="85"><br> <font face="Arial, Helvetica, sans-serif"> <h1>Landing Page Optimization</h1></font> <font face="Arial, Helvetica, sans-serif" size="2"> Landing page optimization is an extremely powerful practice that can lead to a dramatic increase in web site conversion rates, online revenues and profits.<br> <br> Our full-service landing page optimization service provides businesses and organization with an effective way to test and improve the conversion rate of their web site and maximize online revenue and profits. Using the Google Website Optimizer tool and levering the expertise of our web site conversion analysts and web design professionals, we are able to show visitors different variations of a landing page and determine which version will best attract users and persuade them to take a specific action, such purchasing a product, signing up for a email newsletter or register for a white paper download.<br> <br> <strong><font color="#006666">Google Website Optimizer</font></strong><br> The Google Website Optimizer tool enables us to rapidly test the various combinations of creative elements - headline, image, promo text - on a landing page, using multivariate testing, and quickly determine which content combinations your visitors respond to best. When we have collected sufficient data, we also provide you with a full report of our findings to help you decide what changes to make to your landing page(s) to improve the conversion rate.<br> <br> <strong><font color="#006666">Landing Page Optimization Service</font></strong><br> The ideal combination of convenience, expertise and service is offered through our Google Website Optimizer-based landing page optimization service. This turnkey solution provides a complete implementation of landing page testing and optimization with the goal to dramatically increase your web site conversion rate.<br> <br> Our landing page optimization service includes the following features:<br> </font> <table width="265" border="0" cellspacing="0" cellpadding="3"> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Simultaneously tests thousands of permutations in content, offers, layout, and design.</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Statistically identifies the most effective web page elements and combinations of elements.</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"> <font face="Arial, Helvetica, sans-serif" size="2">Provides detailed reports on customer conversion rates.</font></td> </tr> </table> <font face="Arial, Helvetica, sans-serif" size="2"><br> Our landing page optimization service is based on a 6-step program that includes the following:<br> </font> <table width="265" border="0" cellspacing="0" cellpadding="3"> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Determine which landing pages to test.</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Test plan design, including selecting page sections and page variations.</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"> <font face="Arial, Helvetica, sans-serif" size="2">Landing page and confirmation page tagging.</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"> <font face="Arial, Helvetica, sans-serif" size="2">Create variables - headlines, image and copy - for each page section.</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"> <font face="Arial, Helvetica, sans-serif" size="2">Run the test program to test the page section variables against the original (the control).</font></td> </tr> <tr> <td width="14" valign="top"><font size="2" face="Arial, Helvetica, sans-serif"><img src="sbull.gif" width="14" height="14"></font></td> <td width="251"> <font face="Arial, Helvetica, sans-serif" size="2">Provides detailed reports on customer conversion rates.</font></td> </tr> </table> <font face="Arial, Helvetica, sans-serif" size="2"><br> Contact us for details on <a href="contact.html" target="_top">Landing Page Optimization</a>.<br> <br> </font> <a href="webserv.html" target="_top">Web Services</a> | <a href="hosting.html" target="_top">Web Hosting</a> | <a href="comp.html" target="_top">Company Profile</a> | <a href="client.html" target="_top">Projects</a> | <a href="support.html" target="_top">Support</a><br> <A href="promotop.html" target=_top>Web Design</a> | <A href="customtop.html" target=_top>Web Development</a> | <A href="seo_top.html" target=_top>Search Engine Optimization</a><br> <a href="web_site_hosting_boston_d.html" target="_top">Web Site Hosting</a> | <a href="contact.html" target="_top">Contact Us</a> | <a href="jobs.html" target="_top">Careers</a> | <a href="newsandevents.html" target="_top">News & Events</a> | <a href="map.html" target="_top">Site Map</a><br><br> Copyright © 1999-2006<br> Advanced Media Productions, Inc.<br> Advanced Media Productions, Inc., 251 West Central St., Suite 28, Natick, Massachusetts 01760, USA<br> Tel: 508-647-5151 - Fax: 508-647-5150 - E-mail: <a href="mailto:info@advmediaproductions.com">info@advmediaproductions.com</a><br> </font></td> </tr> <tr> <td width="280"> </td> <td width="175" valign="top"> </td> <td width="124" valign="top"> </td> </tr> </table> <map name="home"> <area shape="rect" coords="84,4,294,19" href="index.html" target="_top"> <area shape="rect" coords="10,8,75,70" href="index.html" target="_top"> </map> </body>