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Louise Rijk Presents at Seminar on Local Online Marketing at Clark University

Date: May 14, 2009 - 8:45AM - 12:00 PM
Location: Small Business Development Center, Grace Conference Room, 950 Main Street, Worcester, MA 01610
Presentation: Online Visibility and Advertising for Local Businesses

Online Visibility And Advertising For Local Businesses

Today every business that wants to use the Internet as a channel for business, branding, lead generation or sales wants to be on page one in the search results. In this mature channel with all the competetion in this space., it is a challenging goal. The components of Internet Marketing and how each connects to help make this happen for your local buiness is the topic of this seminar.

At this workshop you'll focus on:

  • Organic (blended/Universal) and paid search
  • Local search engine optimization, Google Maps and Yahoo Local
  • Landing page optimization and conversion
  • Online advertising
  • Social media marketing - social media viral and social media advertising
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