Louise Rijk Presents at the 128 Business Expo 2009

Date: Friday, October 9, 2009
Location: Westin Waltham-Boston Hotel, 70 Third Avenue, Waltham, Massachusetts
Presentation: Using Twitter and Blogging for Business
Presenter: Louise Rijk, Advanced Media Productions

This presentation takes a look at how blogging and microblogging via Twitter can be used for online marketing and explores how their tight relationship can be leveraged for business development. We first focus on the individual strengths Twitter and blogging and how they can be used for business and then center our attention on how these social media tools can be used together to drive website traffic and user engagement, build links, boost brand visibility and generate viral buzz.

In this presentation Louise will share:

• Blog marketing and Twitter basics
• The individual strengths of blogging and Twitter
• Many ways bloggers can use Twitter
• “Must Have” business tools for Twitter
• Best practices for business Twittering
• Writing powerful tweets that deserve a Retweet
• How to strike the balance between business blogging and Twitter
• Monitoring, measuring and understanding online conversations

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