Bentley College 2008 – Waltham, MA
Presenter: Louise Rijk, Vice-President of Marketing and Sales Advanced Media Productions
This presentation is a guest lecture for a class at Bentley College in Waltham, Massachusetts. It covers the intersection of new and old media and how to plan and integrate a targeted internet marketing campaign by using organic search (text, video and images), paid (PPC) search, email marketing, social media marketing, blogging and cross-channel, multi-media endeavors to complement each other in a comprehensive online marketing plan. Watch the video to see the full presentation with tips and hints for successful integrated online marketing.
View more information about this presentation on Louise Rijk's blog
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