Search Engine Optimization and Search Engine friendly Web Design

Presenter: Louise Rijk - VP of Marketing & Sales, Advanced Media Productions
When: Thursday, February 10, 2011 - 5:30PM
Where: Medical Development Group - Marketing and Sales Event, Rebecca's Café - Riverside Center Newton

This presentation will cover search engine optimization basics and the key issues web developers need to address when building search engine-friendly sites that are attractive to both search engines and human visitors at the same time. Organic search optimization has moved beyond getting ranked within 10 blue links on the first search results page. To be successful with organic search engine optimization today, online marketers and business people need to optimize for local and place search, real-time search, universal search and understand the “social signals”, primarily from Twitter and Facebook, Google and Bing are using into the ranking algorithms for ranking “regular” search results. The need for feeding the search engines with freshly updated content will also be discussed.

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