Social Media Search and Digital Asset Optimization

Date: Thursday, May 6, 2010
Location: Clark University, Small Business Development Center, Worcester, Massachusetts
Presentation: Social Media, Search and Digital Asset Optimization
Presenter: Louise Rijk, VP of Marketing and Sales - Advanced Media Productions, Inc.

Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.

This presentation guides you through the complex landscape of traditional search, social search, real-time search and social media and how you can best leverage the combination of search and social media to create a finely-tuned online marketing program that will boost search engine traffic, build brand-awareness, drive deep user engagement and generate viral online buzz.

This slide presentation will provide:

• Valuable tactical tips on how to effectively leverage your brand, product and products in different social media networks, including Facebook, Twitter, Google Buzz, YouTube LinkedIn, Flickr, and more.
• Insight and tips on how to bridge search and social media and influence SEO via Profiles, Fans, Tweets, Friends and Followers.
• How to optimize your digital assets, including video, text, PDF's, images and social network content for ranking in the top positions in the search engine search results.

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