The Rise of the Internet as a Mass Advertising Medium

Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content and messaging that traditionally was distributed by marketers and PR people at agencies, studios, publishing houses, retailers and media outlets. This trend will cause a significant rise in prominence of the Internet as a major content consumption, marketing and advertising medium. This keynote will identify and discuss the trends that drive the changes in advertising in the next five years and make the Internet a mainstream media outlet that is rivaling traditional media for reach and advertising dollars.

View more information about this presentation on Louis Rijk's blog..

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