A video podcast (sometimes shortened to vidcast or vodcast) is a low-cost on demand video broadcast in RSS 2.0 format to which users can subscribe using a PC, TV, set-top box, media center or mobile multimedia device. A video podcast is a cost effective and efficient vehicle for distributing a message, an advertisement or information to large number of Web users across the world. Often a video podcast production is divided into episodes that are created and added weekly, monthly or whenever required.
Many video podcast applications fall into the same categories as audio podcasts. Typical video podcast applications are:
Video podcasts can help businesses and organizations with creating customized professional interactive communications that innovate, entertain, inform and engage audiences. Video podcasts offer the following benefits:
Advanced Media Productions’ full-service podcast production service simplifies the process of producing high quality video podcasts. We collaborate with our clients on the strategic planning, assist with the message definition and content outline and take full responsibility for the video and audio production and distribution through the Web. We make podcasting economical, effective, and predictable.
Creating a video podcast can be a dramatically difference process from creating an audio podcast, or it can be fairly similar. The latter depends on the type of video podcast the client intends to create. Complex video podcasts usually require scripting, storyboarding, lighting; video recording, video editing and all the usual audio issues that go along with an audio podcast. No matter what type of video podcast you need we will create the most effective production through creative ideas that will entertain, inform and engage your target audience.
Our team of professional podcasting experts is devoted to assist you with the creation of your video podcast from strategic planning, content organization, storyboarding, video shooting to distribution via a variety of portals and podcast directories.
Video podcast production services include:
Extensive, strategic planning is an important step in the creation of a professional video podcast. We typically start with the customers’ mission statement, goals and objectives and a competitive analysis to determine the topic, content, overall tone, taste and attitude of the podcast. Planning is another important step in creating a professional video podcast.
Before script writing starts the client provides Advanced Media Productions with the content for the video podcast. The content can vary, depending on the clients’ objective and type of podcast, and can include product or service descriptions, features and benefits, technical specifications and the marketing foundation. The marketing foundation defines the target audience for the podcast, geographic focus, call-to-action and, when applicable, the unique selling proposition of the product(s) or service(s) featured in the podcast.
The next important step is the creation of a script or at least a summary outline for a video podcast production, which is used as a guideline for shooting the show. The script will be a list of events and images that need to be collected and recorded and may also identify the sequence in which images and audio (dialogue, sound, music) will appear in the video. The script may differ depending on the nature of the video podcast. When the show is conversational a list of topics may be enough to keep the conversation flowing. If it is an interview a list of questions may be appropriate.
Once a script is completed, a storyboard is created. The storyboard is a graphic organizer, showing a series of illustrations or images displayed in a sequence for the purpose of pre-visualizing a motion graphic or interactive media sequence.
A shot list is the order in which the video footage is created. The shot list records the shots in order of location and matches the ones that have a similar set-up. In addition to the shot list we often create lists for sound effects, props, costumes and equipment.
Video and audio recording, editing, mixing, compression and feed creation are the final steps in creating video for a podcast. Advanced Media Productions offers a full range of video podcast production services for business, conferences, events and more. Video footage and audio recordings are delivered by the client or recorded in our professional studio, at live events or in the office depending on what is the most suitable for the clients’ business or event. The final video files are converted into an RSS feed and posted on the Web.
The landing page functions as a launch path for a video podcast show. The landing page may have its own unique identity or enforce an existing identity, e.g. an existing company identity. Podcast landing pages may include the title of the episode and description (show notes), subscription information, playing/download instruction and links for integration with the web site.
A video podcast can be downloaded from the landing page and played back on a PC or Mac or loaded into an iPod or portable device with mp3 player or the podcast video file can be burned into a CD and played back on a CD player.
Our podcast hosting and delivery service is among the best and most reliable in the industry with a 99.9% uptime, fast data transfer speeds, mirrored RAID servers, detailed statistics, expert support and a wide variety of promotional opportunities. Our podcast hosting service includes the following:
Through our monitoring and reporting service we are offering quantifiable measurement of the podcast's effectiveness and a count of how many people are actually downloading the podcast.
Contact us or call 1-888-755-5151, ext 17 for more information.
Our video podcast production services include the following:
Contact us or
call 1-888-755-5151, ext 17
for more information.
Podcasts have many benefits. They can:
Contact us or
call 1-888-755-5151, ext 17
for more information.
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