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<img src="logo.gif" width="300" height="85" alt="affiliate marketing program by Advanced Media Productions, Metrowest, Boston, Massachusetts" border="0" usemap="#home"><br>
<h3><font face="Arial, Helvetica, sans-serif" color="#006666">Affiliate
marketing program</font></h3>
<font face="Arial, Helvetica, sans-serif" size="2"> Since Amazon.com launched
the first affiliate marketing program more than 6 years ago it has evolved
in one of the most economical and effective means of reaching customers
online. The affiliate marketing model works as follows. An e-commerce or
promotional web site operator pays a commission to a web site owner for
generating sales or leads from either banners or links from the web site
owner's web site. The commission is paid as either a flat fee or a percentage
of the sale. While some web site operators only pay a commission when a
sale is made, others selling big ticket items like cars, furniture, marketing
services or credit cards are paying for qualified leads.<br>
<br>
Although an affiliate marketing program can work effectively for any company,
building an effective affiliate marketing program does not happen overnight.
It involves a lot more than just putting up a few banners and links. It
takes hard work, creativity, dedication and a lot of patient. When executed
correctly it can play a key role in the growth of an online business.<br>
<br>
While the affiliate marketing software program and the management are certainly
essential components for an affiliate marketing program, the acquisition
of new affiliates should have the highest priority.<br>
<br>
Affiliate marketing programs are becoming more and more competitive in the
growing e-commerce marketplace, so it is essential to research the competition.
Affiliates will constantly measure your program and the commissions you
pay against other affiliate programs.<br>
<br>
<b><font color="#006666" size="3">Affiliate marketing program software</font></b><br>
Advanced Media Productions offers web site operators a complete integrated,
custom solution for affiliate account management, enrollment, communications
and performance monitoring.<br>
<br>
<font size="3" color="#006666"><b>Functionality</b></font><br>
The affiliate marketing solution is comprised of several modules that allow
a site operator to independently operate and managing the program, including
reviewing and approving new affiliate applications, setting up new affiliates,
banner and button administration, editing product links, updating commission
fees and account information and issuing commission checks to affiliates.<br>
<br>
<b><font size="3" color="#006666">Performance tracking</font></b><br>
The affiliate marketing program includes the essential monitoring software
required to detect and identify referrals, leads and sales generated by
affiliates. To implement performance tracking, the site operator installs
a few lines of code, including the affiliate's account number, and the appropriate
button or link on the affiliate's web site. When a visitor clicks on the
button or link at the affiliate web site, the performance tracking software
detects the affiliate's account number and records the visit as a referral.
When the visitor submits a lead form the program records this as a lead.
For affiliate web sites that perform online transactions the performance
tracking software records the actual amount of the sale.<br>
<br>
Individuals that do not have a web site will still be able to participate
in the affiliate marketing program as an affiliate. They need to enter their
affiliate code manually when they access the web site to submit a lead or
place an order.<br>
<br>
<b><font size="3" color="#006666">Affiliate compensation program</font></b><br>
The affiliate compensation program supports pay per lead and pay per sale
options. The pay per lead option allows the site operator to pay a flat
fee for prospect information provided through an online form. The pay per
sale option offers merchants the opportunity to sell goods and services
though a network of affiliates, while only paying a commission after a sale
is made. In the administration section the site operator can enter the commission
each affiliate receives in a flat fee for a lead or in a percentage of the
sale for each purchase transaction that is performed.<br>
<br>
The affiliate marketing program can pay affiliates monthly, quarterly or
semi-annually, once the affiliate has reached a pre-specified balance in
their account. The site operator can set a pre-specified payout amount,
in the admin section. If an affiliate fails to reach the pay out level,
the funds stay in the account until the level is reached.<br>
<br>
<b><font size="3" color="#006666">Affiliate account management</font></b><br>
Affiliates will be provided with a password and user name to access and
view the daily account status of their accounts in real-time. The affiliate
marketing program provides its affiliates with a variety of read only reports
including lead or sales reports by day, week or month, commission they have
earned so far and click thru reports that show how the affiliate buttons
and links are pulling and which affiliates are generating the most traffic.
Affiliates can also view and update the basic account info they provided
at sign up through the Affiliate Application form.<br>
<br>
<b><font size="3" color="#006666">Affiliate advertising</font></b><br>
The site operator provides affiliate web sites with a hypertext link or
buttons, coded with an account number, to track the visitors referred from
affiliate web sites. The site operator places these links - which may be
in the form of banner advertisements, buttons or text links - in a designated
area on the affiliate web site. When a visitor clicks on an affiliate-linked
banner, button, or text link, the performance tracking software takes note
of the coded link as the new page is served in a new browser window on top
of the affiliate web site. If a visitor fulfills a lead or makes a purchase
as a result of the referral, the affiliates' account is credited with the
appropriate amount.<br>
<br>
To promote products and services the site operator will supply an affiliate
web site with a variety of pre-designed banners, buttons and links and a
few lines of code. The affiliate must place these links in a visible designated
section of the web site. Advanced Media Productions can create affiliate
banners and buttons in all standard IAB/CASIE sizes at standard pricing
for these services (see <a href="bannertop.html">Banner Ad Program</a>).<br>
<br>
<b><font size="3" color="#006666">Affiliate recruitment and enrollment</font></b><br>
The affiliate marketing program includes the implementation of an Affiliate
Marketing Program Application Form allowing prospective affiliates to join
the <a href="affiliate_marketing_program_d.html" style="text-decoration: none color:#000000"><font color="#000000">affiliate
marketing program</font></a> by putting them directly in a queue for approval.
Site operators are notified via email of any affiliates that have applied
for the program. They can log onto the administrative section at any time
to review affiliate applications and accept or deny affiliate partners.<br>
<br>
When an affiliate application is approved the affiliate will be directed
to download and complete an Affiliate Program Agreement. After the Affiliate
Program Agreement has been received, the affiliate will be notified, via
email, that an account has been set up. New affiliates will also receives
a password and user name to their account from where they can download advertising
buttons and links for installation on their web sites.<br>
<br>
<b><font size="3" color="#006666">Custom Design</font></b><br>
Advanced Media Productions customizes the visual design of the affiliate
marketing program to match an existing web site. This includes the creation
of a comprehensive design proof with two rounds of design revisions after
the initial design discussion.<br><br>
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