Audio Podcast Services

An audio podcast is a low-cost syndicated digital audio (and increasingly video) broadcast in MP3 file format that can be downloaded and played on a portable MP3 player, a PC or burned into a CD and played on a multitude of DVD players.

Podcasts are distributed from the Web through RSS feeds or direct download and they allow anyone to listen to the content at anytime and any place. Listeners who subscribe to a particular podcast automatically receive new episodes when they are released usually at no charge.

Audio Podcast Applications

Podcasts are no longer being used purely for entertainment purposes. They are turning into indispensable, business-critical syndicated audio broadcasts that marketers can use to connect to, primarily small niche audiences, to communicate new ideas, products and concepts. Typical podcast applications are:

• Music promotions
• E-learning
• Audio guides
• Business communications
• Product promotions
• Audio books

Audio Podcast Benefits

Podcasts have many marketing benefits. They can:

• Generate targeted web site traffic and boost brand-awareness.
• Create a direct one-on-one communication channel with customers and partners without passing through a third-party news media filter.
• Build, retain and strengthen customer relationships.
• Avoid spam - broadcasts are only downloaded to listeners who have subscribed to the feed.
• Build a loyal following by creating and engaging listener communities around niche topics, causes, products or brands.
• Easily access a global audience that is not defined by geographic boundaries.
• Virtually distribute audio content through the social Web as part of a social media marketing campaign.

Podcast Production Services

Our full-service approach to audio podcast production includes mission, strategy, content outline, scripting, production, graphic design, landing page development, hosting, distribution and monitoring services. We provide everything you need to create and deliver professional, high quality podcasts that will help you connect with new prospects and maintain relationships with your current customers.

Our experienced podcasting producers will assist you with creating a podcast, from outlining the content to booking guests and formulating interview questions. We work closely with you to realize the full potential of every podcast. Our podcasting team uses the latest recording and editing techniques and can remotely record and produce entire podcasts.

Audio Podcast production services include:

• Strategy and Planning

  We start with the customers’ mission statement, goals and objectives and a competitive analysis to determine the positioning topic, content, overall tone, taste and attitude of the podcast.

• Identity, Content and Messaging

  Every podcast needs an identity. A postcast identity can be created through a unique podcast name and "sound bite" that serves as an “audio logo". The latter is typically played as an introduction and between segments. Audio logos can be royalty free, or custom-recorded. Based on your goals and objectives we identify the unique message your podcast may deliver.

  Before script writing can start the client provides Advanced Media Productions with the content for the podcast. The content of the podcast can vary, depending on the type of podcast, and can include product or service descriptions, features and benefits, technical specifications and the marketing foundation. The marketing foundation defines the target audience for a podcast or specific episode, geographic focus, call-to-action and, when applicable, the unique selling proposition of the product(s) or service(s) featured in the podcast.

• Script Writing

  Before starting the production of a podcast it is critically important to determine the content of the podcast, the overall length, segment and segment break lengths and the show notes. We'll work with you to turn your content into an engaging script that will capture the attention of your listeners.

• Production - Recording, Editing, Mixing and Feed Creation

  Advanced Media Productions is fully equipped to bring your podcasts to life by delivering your audio message to your target audiences in a powerful and efficient way. We use the latest audio equipment to record, edit, mix and master digital audio files to ensure the highest quality audio content. Final audio files are converted into RSS feeds and posted on the Web.

• Landing Page Development

  The landing page functions as a launch path for a podcast show. The landing page may have its own unique identity or enforce an existing identity, e.g. an existing company identity. Podcast landing pages may include the title of the episode and description (show notes), subscription information, playing/download instruction and links for web site integration.

• Hosting and Delivery

  Our podcast hosting service is among the best and most reliable in the industry with a 99.9% uptime, fast data transfer speeds, detailed statistics, expert support and a wide variety of promotional opportunities. Our podcast hosting service provides:

  • Management and publishing of audio podcasts.
  • Syndication of podcast RSS feeds to iTunes and submission to the top-10 podcast directories.
  • Podcast content optimization for "high visibility" in the podcast directories.
  • Automatic podcast notification for iTunes and Yahoo!, FeedBurner, iPodder and more when new podcasts are available.
  • A promotional campaign around the podcast, e.g. online press releases.

• Monitoring and Reporting

  Through our monitoring and reporting service we are offering quantifiable measurement of the podcast's effectiveness and how many people are downloading the podcast.

Contact us or call 1-888-755-5151, ext 17 for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.