More and more web users are accessing the web from mobile devices than ever before. As a result, a growing number of businesses, corporations and organizations are now beginning to believe that they need to develop a mobile strategy and make their web presence accessible on smartphones. Continue reading
In Part 3, we focus primarily on email/social media integration. As the use of social media marketing among web users continues to grow, email marketers must adopt and integrate social media into their overall email marketing strategy. They must not perceive social media as a threat, but as an opportunity to combine the user engagement power of social networking with the customer retention and lead generation capabilities of email marketing. By leveraging the strengths of each, email marketers can increase the number of customer touch-points significantly. Continue reading
In Part 2, we focus on tactics and explain the importance and the mechanics behind developing an effective content and the visual design for an email campaign. Continue reading
Every few months, it seems, there is an industry analyst or research report proclaiming the dead of email marketing, the workhorse that has serving retailers and online marketers for well over 10 years, generating leads and sales consistently, at low cost. The fact is that email use is growing as a result of increased use in social media networks and mobile and is still the preferred method for users to interact with companies and brands. Today, email is an essential component of various Facebook features, including the recently released Send button and the new Facebook messaging system and serves also as a key daily deal distribution tool for group-buying sites like Groupon and LivingSocial. Therefore, there is a good reason for online marketers to continue to use email marketing and improve email marketing campaigns by integrating social media and adapting the content for proper rendering on mobile devices. Continue reading
Now that mobile has become a part of the daily routine for many US consumers, who use their mobile devices for everything from comparing prices of televisions to reading restaurant reviews and checking daily deals, mobile website user experiences have become one of the biggest challenges facing online merchants, website owners and publishers. They must deliver valuable mobile experiences or risk losing customers. Continue reading
There is still a lot of confusion about the definitions of “Word of Mouth Marketing” and “Social Media Marketing” and how, if at all, they are similar and/or different. Often people are using the term word of mouth marketing when they refer to social media marketing. Continue reading
Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading
Tweet Tag advertising services from Google and Yext can offer small local businesses a simple way to run online promotions across a large number of local web directories and search engines, which in aggregate, can add up to a large … Continue reading
Businesses and organizations have been slow to grasp new advertising opportunities at social networks, but now that these sites are adding new users at a staggering pace and monetize their services more aggressively, they are starting to following their audiences to this new medium. Continue reading
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