Facebook Sponsored Stories is a new advertising format which allows advertisers to prioritize content from the News Feed by turning their Facebook activity into promoted content. Continue reading
Matt Rijk of Advanced Media Productions discusses the pros and cons of social shopping at group-buying deal sites. Continue reading
After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. Continue reading
The popularity of Web-based Q&A services continues to rise with the exploding growth of social networks and mobile markets. This trend will likely benefit both, users and advertisers, while accelerating the use of the Web as an information source. Continue reading
Twitter’s time has come to build a revenue stream. Last week, Twitter announced it will begin offering Promoted advertising on a wider scale. For Marketers, Twitter’s search ability has high valued branding potential that could eventually bring in ad revenue comparable to Facebook or YouTube. Continue reading
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