Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading
Tweet This time, it’s all about blogging. We start with a brief history of blogging and some tips for creating a better business blog. Our Social Media Marketing Manager, Dan Zarrella, fills us in on what it takes to make … Continue reading
I’m Louise Rijk, and I’ll be your host once again for the latest installment of AMP Talk. In this special holiday edition, we dive into the holiday shopping madness, kicking off with my comparison of Black Friday and Cyber Monday. Then, Social Media Marketing Manager Dan Zarrella will explain what goes into a seasonal SEO campaign—and how soon to start it. In a special interview segment, our producer Alison Driscoll will try out the mic to get a rundown on PubCon, a convention I recently spoke at. Finally, our Paid Search Manager David DiMartino breaks out a PPC budget for the holidays. Continue reading
In this edition of AMP Talk, Louise Rijk discusses the importance of social media for online marketing, in particular the use of blogging to create buzz and gain links. Social Media Marketing Manager Dan Zarrella breaks down the buzz over Facebook and other social media networks, and explains how to use them to your benefit. We’ll hear an internet success story from Advanced Media client Peter Marinilli of Target Consulting. Finally, Paid Search manager David DiMartino gives us the dish on click fraud and how to avoid pay-per-click attacks. Continue reading
In this edition of AMP Talk, Louise Rijk covers the essential features of any online marketing campaign, highlighting the importance of a well-executed email campaign. Social Media Marketing Manager Dan Zarrella covers the debate over paid links and the tremendous impact Google’s new universal search has had on Public Relations—and what this means for your online reputation. Finally, PPC expert David DiMartino discusses the ins-and-outs of creating a successful pay-per-click account, including how to use Dynamic Keyword Insertion for greater success. Continue reading
In this episode of AMPTalk, talkshow host Louise Rijk, discusses the problem of Email Marketing image blocking and provides tips on what you can do to get your HTML email message rendered properly in the your customers’ email box. Continue reading
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