In part 3 of Search and Digital Asset Optimization I will focus on an undervalued aspect of search engine optimization (SEO), which is keyword optimization of all digital content a company may posses (PDF’s, online press releases, white papers, video and audio files), the distribution of this content throughout the Web and how business owners and online marketers can benefit when their content it is leveraged in this way. I also explore the differences between hosted and posted content. Continue reading
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