Category Archives: Digital Asset Optimization

Digital Asset Optimization

Posted on June 22, 2010 by Louise Rijk

In part 3 of Search and Digital Asset Optimization I will focus on an undervalued aspect of search engine optimization (SEO), which is keyword optimization of all digital content a company may posses (PDF’s, online press releases, white papers, video and audio files), the distribution of this content throughout the Web and how business owners and online marketers can benefit when their content it is leveraged in this way. I also explore the differences between hosted and posted content. Continue reading →

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Social Media, Search and Digital Asset Optimization

Posted on June 17, 2010 by Louise Rijk

Tweet On May 6th, 2010 Advanced Media Productions gave a presentation at Clark University on the importance of social media in the new buying cycle. Consumer habits and the prevalence of social media networks on the web are changing traditional … Continue reading →

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