In Part 3, we focus primarily on email/social media integration. As the use of social media marketing among web users continues to grow, email marketers must adopt and integrate social media into their overall email marketing strategy. They must not perceive social media as a threat, but as an opportunity to combine the user engagement power of social networking with the customer retention and lead generation capabilities of email marketing. By leveraging the strengths of each, email marketers can increase the number of customer touch-points significantly. Continue reading
In Part 2, we focus on tactics and explain the importance and the mechanics behind developing an effective content and the visual design for an email campaign. Continue reading
Every few months, it seems, there is an industry analyst or research report proclaiming the dead of email marketing, the workhorse that has serving retailers and online marketers for well over 10 years, generating leads and sales consistently, at low cost. The fact is that email use is growing as a result of increased use in social media networks and mobile and is still the preferred method for users to interact with companies and brands. Today, email is an essential component of various Facebook features, including the recently released Send button and the new Facebook messaging system and serves also as a key daily deal distribution tool for group-buying sites like Groupon and LivingSocial. Therefore, there is a good reason for online marketers to continue to use email marketing and improve email marketing campaigns by integrating social media and adapting the content for proper rendering on mobile devices. Continue reading
A flurry of email marketing statistics from various sources has been distributed via the Internet over the last couple of weeks indicating that email marketing remains one of the most effective tactics in the online marketers’ toolbox. Continue reading
Over at the MediaPost’s Email Insider blog blogger Chad White recently blogged about the time elapse that often occurs between the time an email subscriber signs-up and when they actually receive the first email message or newsletter in their email box. His comments are based on the recent “Retail Email Subscription Benchmark Study”, which concludes that nearly one-third of the major online retailers that were included in the study did not deliver their first regular email to a new subscriber within two weeks of the subscription date. For nearly 20 percent of retailers it took more than a month to deliver the first regular email and some did not deliver any email at all. 18 percent delivered their first regular email within three days. Continue reading
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