Category Archives: Google Adwords

Be Cautious in Geo-targeting PPC Campaigns; Tools Don’t Yet Meet the Need

Posted on May 23, 2011 by Mike Conery

Be cautious when geo-targeting PPC campaign, the tools don’t yet meet the needs of many marketers Continue reading →

Posted in Google, Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Leave a comment

Extending the Impact of Your PPC Ad with Google Adwords Extensions

Posted on May 4, 2011 by Mike Conery

Google Adwords Extensions are an effective way to increase the value of your ads to searchers Continue reading →

Posted in Google Adwords, Internet Marketing, Paid Search Advertising, Pay-Per-Click (PPC), Uncategorized | Leave a comment

Do-it-yourself Paid Search Advertising is Dead

Posted on April 27, 2011 by Mike Conery

Thanks to the continued growth and expansion of pay per click advertising platforms, the day of do-it-yourself advertising is over Continue reading →

Posted in Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Tagged google adwords, paid search advertising | Leave a comment

Automatic and Adwords Don’t Mix

Posted on February 25, 2008 by David

Tweet Google recently sent word out to some advertisers about a beta test for a new feature called “Automatic Matching.” The feature is designed to help you spend your extra ad budget should you be consistently under your daily spend: … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwords, bid management, google adword paid search, keyword optimization, keyword research, landing page, paid search terms, pay per click, ppc campaign, search terms | Leave a comment

Should I DKI?

Posted on October 22, 2007 by David

Tweet One of PPC’s most interesting features is Dynamic Keyword Insertion (DKI), which lets you automatically insert the keyword phrase users search for into your PPC ads. DKI is a good tool to use to easily get ads that may … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwords, DKI, dynamic keyword insertion, google adwords, keyword phrase, keywords, paid search, paid search advertising, PPC ads, quality score | Leave a comment

Google Updates Adwords Algorithm For Top Spot Placement

Posted on August 13, 2007 by Louise Rijk

Tweet Google recently announced changes to the algorithm that determines which ads are placed above the organic search results. In the past your CPC (Cost-Per-Click) in each auction was a major factor in determining your ad placement, along with the … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adword content quality, adword placement, cost per click, CPC, Google, google adwords, google algorithm, google trademark, increase revenue, keyword auction, keyword bid, keyword placement, keywords, online competitors, organic search results, PPC, PPC budget, quality score | Leave a comment

Google AdWords Campaign Optimizer Tool “Invisible” to Agencies

Posted on August 2, 2007 by Louise Rijk

Tweet A little over a month ago, Google released it’s “Campaign Optimizer” tool, which can be used to find ways to “fine-tune your Google Adwords PPC advertising campaigns.” The tool can be found via a link in the Campaign details … Continue reading →