Category Archives: Google

Be Cautious in Geo-targeting PPC Campaigns; Tools Don’t Yet Meet the Need

Posted on May 23, 2011 by Mike Conery

Be cautious when geo-targeting PPC campaign, the tools don’t yet meet the needs of many marketers Continue reading →

Posted in Google, Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Leave a comment

Google Panda – A Cold Wind Blows Across the SEO Landscape

Posted on May 16, 2011 by Mike Conery

Content Farms were the major target of Google’s Panda Update, but some high quality sites have been caught in the crossfire. Continue reading →

Posted in Google, Local Search, Search Engine Optimization (SEO) | 1 Comment

Online display advertising – The OpenX Display Ad Exchange

Posted on February 28, 2011 by Louise Rijk

Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading →

Posted in AMP Talk, Blogging and Podcasting, Ecommerce, Email Marketing, Google, Internet Marketing | Tagged AMP talk, blogs, email marketing, internet marketing, online advertising, paid search advertising, search engine optimization, social media | 1 Comment

Social Network Advertising Using Digg Ads and StumbleUpon Advertising

Posted on February 2, 2011 by Louise Rijk

Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading →

Posted in Google, Internet Marketing, Newsletter, Social Media Advertising, Social Media Marketing | Tagged AMP talk, blogging, blogs, email marketing, google adwords, internet marketing, online advertising, online marketing, paid search, search engine optimization, social media, social media web strategies, social networks | Leave a comment

Local Search Marketing with Yext and Google Tag Advertising

Posted on January 19, 2011 by Louise Rijk

Tweet Tag advertising services from Google and Yext can offer small local businesses a simple way to run online promotions across a large number of local web directories and search engines, which in aggregate, can add up to a large … Continue reading →

Posted in Google, Newsletter, Paid Search Advertising | Tagged ad campaign management, Citysearch, google advertising, google adwords, Google places, google tags, local web directories, managing ad campaigns, search engine optimization, sponsored ad links, sponsored ads, Superpages, tags, web directories, Yellowbook, Yelp | Leave a comment

Google Boost Gives Local Search Advertising a Lift

Posted on December 2, 2010 by Louise Rijk

Google, Yahoo and Microsoft Bing are working hard to overcome the hesitance of small businesses to buy local search advertising because selling ads to the millions of small businesses in the US is crucial to their future ad revenue growth. Continue reading →