Google Adwords Extensions are an effective way to increase the value of your ads to searchers Continue reading
Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading
After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. Continue reading
Advanced Media Productions has put together a video introduction to Internet Marketing for entrepreneurs and small businesses. Entitled “Using Internet Marketing to Build Your Business”, this presentation outlines the components of internet marketing while also defining internet marketing practices such as various types of search, digital asset optimization, optimizing social media on a local scale, and tracking and reporting on traffic, landing pages and conversion rates. Continue reading
Search Internet leads that have been generated from organic search results or paid search ads have unique characteristics that differentiate them from leads that were originated from traditional media such as TV, radio, or direct mail. I recently discovered that often sales representatives are not aware of this. Continue reading
Tweet I recently presented the keynote address at the 495/MetroWest Business Expo 2008. This presentation, recorded on May 22, 2008 at the Sheraton Hotel in Framingham, Massachusetts, discusses: the challenges in marketing today; how to move from traditional media alone … Continue reading
Tweet Email, Social Media and Search in the Overall Internet Marketing Mix I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in Waltham, Massachusetts. In my … Continue reading
Tweet Get the Flash Player to see this player. var s5 = new SWFObject(“http://www.advmediaproductions.com/podcast/bizaction/mp3player_bizaction.swf”, “playlist”, “240″, “17″, “7″); s5.addVariable(“file”,”http://www.advmediaproductions.com/podcast/bizaction/bizaction-Playlist.xml&width=240&height=17&displayheight=17″); s5.addVariable(“backcolor”,”0×00000″); s5.addVariable(“frontcolor”,”0xFFFFFF”); s5.addVariable(“lightcolor”,”0xFFFFFF”); s5.addVariable(“displayheight”,”0″); s5.write(“player5″); Download the MP3 This presentation, recorded at the BizAction Conference, deals with the many factors that … Continue reading
Tweet Integrated product reviews and ratings are becoming increasingly popular among consumers who are using those reviews for online product research, but only a small number of online merchants are currently offering this feature mainly out of fear of losing … Continue reading
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