More and more web users are accessing the web from mobile devices than ever before. As a result, a growing number of businesses, corporations and organizations are now beginning to believe that they need to develop a mobile strategy and make their web presence accessible on smartphones. Continue reading
Now that mobile has become a part of the daily routine for many US consumers, who use their mobile devices for everything from comparing prices of televisions to reading restaurant reviews and checking daily deals, mobile website user experiences have become one of the biggest challenges facing online merchants, website owners and publishers. They must deliver valuable mobile experiences or risk losing customers. Continue reading
There is still a lot of confusion about the definitions of “Word of Mouth Marketing” and “Social Media Marketing” and how, if at all, they are similar and/or different. Often people are using the term word of mouth marketing when they refer to social media marketing. Continue reading
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading
Tweet Tag advertising services from Google and Yext can offer small local businesses a simple way to run online promotions across a large number of local web directories and search engines, which in aggregate, can add up to a large … Continue reading
Businesses and organizations have been slow to grasp new advertising opportunities at social networks, but now that these sites are adding new users at a staggering pace and monetize their services more aggressively, they are starting to following their audiences to this new medium. Continue reading
Google, Yahoo and Microsoft Bing are working hard to overcome the hesitance of small businesses to buy local search advertising because selling ads to the millions of small businesses in the US is crucial to their future ad revenue growth. Continue reading
The YouTube Promoted Videos program was launched two years ago to enable video content owners to promote their videos in the YouTube search results and to boost the dismal YouTube ad revenues. Recently things are looking up for YouTube. Continue reading
In the past few years Facebook has emerged as one of the most visited web sites on the web. Facebook now boasts over 500 million active users and half of those users visit the site on any given day. It is therefore no surprise that Facebook is leveraging this traffic by offering a mass market advertising program to marketers, business owners, organization and others eager to tap into the potential of this huge user base. Continue reading
Although spending on online display advertising continues to rise, brand advertisers are not using their advertising dollars online in the volumes commensurate with the overall online media consumption. One of the roadblocks preventing online display advertising from becoming more prevalent for branding is the lack of a reliable, meaningful measurement system to measure brand lift. Brand advertising dollars will only come online in a big way when brand managers have an effective and relevant means of tracking the return on investment of online display advertising, just like they do in other mediums such as TV and radio. Continue reading
Advanced Media Productions
251 West Central Street
Suite 28
Natick, Massachusetts 01760
Copyright © 1999 - 2010 Advanced Media Productions, Inc.
Advanced Media Productions | 251 West Central St. | Natick Massachusetts 01760
Tel: (508) 647-5151 | Toll Free: 1-888-755-5151 | Fax: (508) 647-5150 | Email:info@advmediaproductions.com
