Category Archives: Online Advertising

Facebook Sponsored Stories a New Way to Monetize the NewsFeed

Posted on January 26, 2011 by Matt Rijk

Facebook Sponsored Stories is a new advertising format which allows advertisers to prioritize content from the News Feed by turning their Facebook activity into promoted content. Continue reading →

Google Boost Gives Local Search Advertising a Lift

Posted on December 2, 2010 by Louise Rijk

Google, Yahoo and Microsoft Bing are working hard to overcome the hesitance of small businesses to buy local search advertising because selling ads to the millions of small businesses in the US is crucial to their future ad revenue growth. Continue reading →

Posted in Google, Local Search, Newsletter, Online Advertising | Tagged google adword, Google local search, Google local search for business, increase revenue, increase search results, increase site traffic, local advertising, local business ads, local search, online local advertising, online local advertising strategies, paid search advertising, search advertising | Leave a comment

Mobile Marketing and Location-based Check-in Services

Posted on October 27, 2010 by Matt Rijk

After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. Continue reading →

Posted in Internet Marketing, Online Advertising, Paid Search Advertising, Social Media Marketing | Tagged check-in, facebook places, foursquare, gowalla, in-app advertising, Location-Based Services, loopt, mms, mobile advertising, Mobile Application Development, Mobile Marketing, mobile paid search, mytown, native app, scvngr, shopkick, sms marketing, sms text message, social media, web e app | Leave a comment

Video: The Rise of the Internet as a Mass Advertising Medium

Posted on May 31, 2007 by Louise Rijk

Tweet Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content development, messaging and distribution, a task that traditionally was perform by marketers and PR people at agencies, studios, publishing … Continue reading →

Posted in News and Events, Online Advertising | Tagged internet marketing, mainstream media outlet, marketing, mass advertising medium, news and events, online advertising, online agencies, online consumers, PR, social networking, traditional media | Leave a comment

Ad Agencies – Google’s Next Expansion Target?

Posted on December 22, 2006 by Louise Rijk

An article in the Wall Street Journal about a Google meeting with 60 advertisers at its headquarters in Mountain View, CA got quite a bit of attention in the blogosphere last week. A quote in the article from Google’s CEO Eric Schmidt: ‘The long-term fantasy is we walk up to you and you give us, say, $10 million and we’ll completely allocate it for you across different media and ad types’ must have raised some eyebrows in the ad agency business. Continue reading →

Posted in Online Advertising | Tagged contextual ads, Eric Schmidt, Google, google ads, Intuit, non-search related ads, publisher web sites, Quickbooks, search advertising, search based ads, small business, SMB market, traditional search ads | Leave a comment

Why are Microsoft and Google Fighting Over AOL?

Posted on December 12, 2006 by Louise Rijk

icrosoft and Google are currently in negotiations with Time Warner over a possible acquisition or partnership with AOL. Why are Microsoft and Google interested in AOL? Continue reading →

Posted in Online Advertising, Paid Search Advertising | Tagged ad networks, AOL, craigslist, ebay, Google, google adwords, major search engines, Microsoft, msn search, online advertising, revenue from text ads, search results pages, small text ads, text ads, time warner, web portal, yahoo | Leave a comment

Google/YouTube and CGM: Rethinking Content Creation, Distribution and Ad Placement

Posted on October 22, 2006 by Louise Rijk

Tweet Plenty of media attention has been given to the Google acquisition of YouTube and what it means for the major media companies and the advertising business. I have been sitting back for a while to let it settle down, … Continue reading →

Posted in Online Advertising | Tagged ad placement, advertising business online, consumer generated media, content creation, content distribution, content distribution business, digital content, Google, media companies, online advertising market, youtube | Leave a comment

Ad Networks and Where They are Heading in 2006

Posted on February 6, 2006 by Louise Rijk

Tweet In last weeks email newsletter about Fixed Placement Advertising I covered ad networks and CPA ad networks and the subtle differences between those ad management systems. In a recent interview with iMedia Connections’ Brad Berens, BlueLithium’s co-founder Gurbaksh Chahal … Continue reading →

Posted in Online Advertising, Paid Search Advertising | Tagged ad network partner, ad networks, email newsletter, fixed placement advertising, iMedia connections, online ad agencies, online advertising, online campaigns, paid search advertising, search engine advertising, search engine optimization, SEO | Leave a comment

CPA Ad Networks: Online Ad Campaigns For Limited Budgets

Posted on January 22, 2006 by Louise Rijk

Tweet Online display advertising through static or animated banner ad campaigns has not been very accessible for businesses with small advertising budgets and limited ad creation capabilities. The high profile ad networks, brand-name portals and specialty web sites typically require … Continue reading →

Posted in Online Advertising, Paid Search Advertising | Tagged ad creation capabilities, advertising budgets, animated banner ads, banner ads, brand name portals, cost effective advertising, high profile ad networks, manage direct ad placement, online advertising, online marketing affiliates, paid search advertising, pay per click, PPC, SEO organic search, specialty web sites, static ads, web ad placement, web publishers | Leave a comment

Predictions for 2006

Posted on January 2, 2006 by Louise Rijk

Tweet While still on vacation in Florida I finally managed to get my 2006 online marketing predictions finished. Online Targeting Direct marketers have known for a long time that segmenting your audience using demographic information results in better conversion. Online … Continue reading →