Category Archives: Online Reputation Management

Fox 25 News Interviews Louise Rijk about Online Reputation Management

Louise Rijk, co-founder and Vice-President of Marketing and Sales at Advanced Media Productions was interviewed on “Online Reputation Management” by Boston-based TV station Fox 25. Continue reading

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Reputation Management – A Necessary Evil

Recently while tackling a reputation management case for a client, I discovered several key points. First the client is often in an emotional state, wanting to get immediate retaliation and often will end up making the situation worse. Online as opposed to offline, the way you handle a situation may be entirely counter intuitive. For example having conversations with the party that is doing the damage may be exactly what you don’t want to do. Online, that conversation just feeds more online information, which may or may not be what the strategy should be. Continue reading

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