Category Archives: Paid Search Advertising

Be Cautious in Geo-targeting PPC Campaigns; Tools Don’t Yet Meet the Need

Posted on May 23, 2011 by Mike Conery

Be cautious when geo-targeting PPC campaign, the tools don’t yet meet the needs of many marketers Continue reading →

Posted in Google, Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Leave a comment

Extending the Impact of Your PPC Ad with Google Adwords Extensions

Posted on May 4, 2011 by Mike Conery

Google Adwords Extensions are an effective way to increase the value of your ads to searchers Continue reading →

Posted in Google Adwords, Internet Marketing, Paid Search Advertising, Pay-Per-Click (PPC), Uncategorized | Leave a comment

Do-it-yourself Paid Search Advertising is Dead

Posted on April 27, 2011 by Mike Conery

Thanks to the continued growth and expansion of pay per click advertising platforms, the day of do-it-yourself advertising is over Continue reading →

Posted in Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Tagged google adwords, paid search advertising | Leave a comment

Local Search Marketing with Yext and Google Tag Advertising

Posted on January 19, 2011 by Louise Rijk

Tweet Tag advertising services from Google and Yext can offer small local businesses a simple way to run online promotions across a large number of local web directories and search engines, which in aggregate, can add up to a large … Continue reading →

Posted in Google, Newsletter, Paid Search Advertising | Tagged ad campaign management, Citysearch, google advertising, google adwords, Google places, google tags, local web directories, managing ad campaigns, search engine optimization, sponsored ad links, sponsored ads, Superpages, tags, web directories, Yellowbook, Yelp | Leave a comment

LinkedIn DirectAds – B2B Social Network Advertising System with Unique Ad Targeting Options

Posted on January 3, 2011 by Louise Rijk

Businesses and organizations have been slow to grasp new advertising opportunities at social networks, but now that these sites are adding new users at a staggering pace and monetize their services more aggressively, they are starting to following their audiences to this new medium. Continue reading →

Posted in Newsletter, Paid Search Advertising, Social Media Advertising | Tagged ad targeting, ad targeting options, ad targeting strategy, B2B social networking, Direct Ads, LinkedIn, LinkedIn Direct Ads, LinkedIn Direct Ads for business, social networks | Leave a comment

Mobile Marketing and Location-based Check-in Services

Posted on October 27, 2010 by Matt Rijk

After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. Continue reading →

Posted in Internet Marketing, Online Advertising, Paid Search Advertising, Social Media Marketing | Tagged check-in, facebook places, foursquare, gowalla, in-app advertising, Location-Based Services, loopt, mms, mobile advertising, Mobile Application Development, Mobile Marketing, mobile paid search, mytown, native app, scvngr, shopkick, sms marketing, sms text message, social media, web e app | Leave a comment

Less Than Thrilled…

Posted on February 25, 2008 by Kenny

Tweet I’ll be the first to admit that when I was asked to take over our smaller pay-per-click clients, I was less than thrilled. However, while I was starting to "get" it, the idea of number crunching, bid management, position … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad copy, ad writing, bid management, google search, keywords, paid search, pay per click, pay per click management, PPC, ppc management, quality score, ranking, site ranking, web ranking, web site maintenance | Leave a comment

Automatic and Adwords Don’t Mix

Posted on February 25, 2008 by David

Tweet Google recently sent word out to some advertisers about a beta test for a new feature called “Automatic Matching.” The feature is designed to help you spend your extra ad budget should you be consistently under your daily spend: … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwords, bid management, google adword paid search, keyword optimization, keyword research, landing page, paid search terms, pay per click, ppc campaign, search terms | Leave a comment

Rudy Giuliani Can Rest Easy

Posted on November 21, 2007 by David

Tweet The folks over at Reddit are conspiring against presidential candidate Rudy Giuliani, who’s currently using PPC ads to display on such keywords as "immigration," "tax cuts," and "ethanol fuel." Realizing that Giuliani will have to pay for each click … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad sense, adwords, campaign funds, click traffic, cost per click, google paid search, immigration, keywords, PPC ads, PPC campaign management, PPC costs, Rudy Giuliani | Leave a comment

Now You See Me, Now You Don’t

Posted on November 16, 2007 by David

Tweet Pay Per Click is different from traditional marketing. Was that statement obvious? Maybe. But if so, then why are there people who keep looking for PPC ads as if they were print ads? Nothing sends clients into a panic … Continue reading →