Category Archives: Pay-Per-Click (PPC)

Be Cautious in Geo-targeting PPC Campaigns; Tools Don’t Yet Meet the Need

Posted on May 23, 2011 by Mike Conery

Be cautious when geo-targeting PPC campaign, the tools don’t yet meet the needs of many marketers Continue reading →

Posted in Google, Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Leave a comment

Extending the Impact of Your PPC Ad with Google Adwords Extensions

Posted on May 4, 2011 by Mike Conery

Google Adwords Extensions are an effective way to increase the value of your ads to searchers Continue reading →

Posted in Google Adwords, Internet Marketing, Paid Search Advertising, Pay-Per-Click (PPC), Uncategorized | Leave a comment

Do-it-yourself Paid Search Advertising is Dead

Posted on April 27, 2011 by Mike Conery

Thanks to the continued growth and expansion of pay per click advertising platforms, the day of do-it-yourself advertising is over Continue reading →

Posted in Google Adwords, Paid Search Advertising, Pay-Per-Click (PPC) | Tagged google adwords, paid search advertising | Leave a comment

Less Than Thrilled…

Posted on February 25, 2008 by Kenny

Tweet I’ll be the first to admit that when I was asked to take over our smaller pay-per-click clients, I was less than thrilled. However, while I was starting to "get" it, the idea of number crunching, bid management, position … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad copy, ad writing, bid management, google search, keywords, paid search, pay per click, pay per click management, PPC, ppc management, quality score, ranking, site ranking, web ranking, web site maintenance | Leave a comment

Rudy Giuliani Can Rest Easy

Posted on November 21, 2007 by David

Tweet The folks over at Reddit are conspiring against presidential candidate Rudy Giuliani, who’s currently using PPC ads to display on such keywords as "immigration," "tax cuts," and "ethanol fuel." Realizing that Giuliani will have to pay for each click … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad sense, adwords, campaign funds, click traffic, cost per click, google paid search, immigration, keywords, PPC ads, PPC campaign management, PPC costs, Rudy Giuliani | Leave a comment

Now You See Me, Now You Don’t

Posted on November 16, 2007 by David

Tweet Pay Per Click is different from traditional marketing. Was that statement obvious? Maybe. But if so, then why are there people who keep looking for PPC ads as if they were print ads? Nothing sends clients into a panic … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad targeting, adwords, google results page, online advertising, paid advertising, pay per click management, PPC, ppc campaign, PPC campaign management, prints ads, site traffic, yahoo results page | Leave a comment

Can PPC Survive?

Posted on November 8, 2007 by David

Tweet I have to be honest. As a PPC guy, I’ve often wondered how long the medium can survive. Maybe it’s just paranoia about staying employed. But with the search engines constantly looking to expand their inventory, things keep getting … Continue reading →

Posted in Pay-Per-Click (PPC) | Tagged ad exchange networks, ad placement, ad targeting, ad words, banner ad, google algorithm, keyword auction, keywords, PPC, ppc management, PPC programs, quality score, ROI, search engines, target ads | Leave a comment

Control vs. Complexity

Posted on October 30, 2007 by David

PPC has come a long way from the simple auction based system that GoTo started up years ago. Gone are the days of transparent bid prices (a double-edged sword) and bid jamming (don’t miss that one bit). Bid automation has been rendered ineffective by the almighty Quality Score. A flurry of options have been released in the past couple of years that give us more and more control over our account and how it’s run. But when do so many options for control become overwhelmingly complex? How long before the problems of complexity outweigh the benefits of control? Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged bid auction, bid automation, bid management, online traffic, paid search, paid search advertising, pay-per-click, PPC, quality score, ROI, search engine, site traffic, web traffic | Leave a comment

MSN Search: Pay-To-Search?

Posted on December 18, 2006 by Louise Rijk

Bill Gates’ idea to award search engine users with cash or free software when they use Microsoft’s search portal MSN Search caused quite a stir in the online advertising media this week. Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged google paid search, google search, Microsoft, microsoft adcenter, MSN, msn paid search, msn search, online advertising market, paid search, PPC, yahoo paid search, yahoo search | Leave a comment

Maintaining a Positive Online ROI with a Diversified Online Marketing Portfolio

Posted on March 16, 2006 by Louise Rijk

Tweet Rising PPC cost per click prices due to aggressive competitive bidding on high volume keyword phrases took two major retailers by surprise during the last holiday season. Florist FTD Group Inc. and online jeweler Blue Nile Inc. both bailed … Continue reading →