There is still a lot of confusion about the definitions of “Word of Mouth Marketing” and “Social Media Marketing” and how, if at all, they are similar and/or different. Often people are using the term word of mouth marketing when they refer to social media marketing. Continue reading
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading
Facebook Sponsored Stories is a new advertising format which allows advertisers to prioritize content from the News Feed by turning their Facebook activity into promoted content. Continue reading
In the past few years Facebook has emerged as one of the most visited web sites on the web. Facebook now boasts over 500 million active users and half of those users visit the site on any given day. It is therefore no surprise that Facebook is leveraging this traffic by offering a mass market advertising program to marketers, business owners, organization and others eager to tap into the potential of this huge user base. Continue reading
After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. Continue reading
Twitter’s time has come to build a revenue stream. Last week, Twitter announced it will begin offering Promoted advertising on a wider scale. For Marketers, Twitter’s search ability has high valued branding potential that could eventually bring in ad revenue comparable to Facebook or YouTube. Continue reading
Tweet In our recent six-part video presentation, Twitter and Blogging for Business, we explore the connection between blogs, Twitter, and how the two forms of social media can partner together to greatly benefit any business’ internet marketing campaign. Blogs and … Continue reading
Tweet Courtesy of recent trends in social media, truncated, shorter blog postings are proving to be useful for those looking to embed links and information in Facebook statuses, Tweets and away messages. Several free link-chopping sites are out there to … Continue reading
There is evidence that small businesses are starting to see the value in social networking. Continue reading
Everyone is talking about social media and social networking today. Bringing these concepts to face-to-face women’s business networking events is a way of spreading the knowledge to this base of women. Successful businesswomen often attend different kinds of women’s business networking events in their local communities throughout the US, sometimes as many as two to three times per month. At a recent event I attended, The Women’s Initiative, a group created by the Chamber of Commerce for the MetroWest in Massachusetts, sponsored by Skirt Magazine, successful business women got together to hear author, Jeanne Worrick, discuss key ideas from her book, "sell like a girl". Continue reading
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