How product categories and products are named and how product descriptions are written and organized within the product catalog of an ecommerce Web site can greatly affect the ranking of the product pages on the organic listings of the major search engines, the amount of free traffic that is generated from those listings, and the usability of the Web site. What you say and how you say it matter, and following certain guidelines can mean the difference between success and mediocre results.
The benefits of proper product naming and product organization within the ecommerce web site catalog has gotten so little attention in the past that I felt it important enough to dedicate two email newsletter issues to this topic. You can find Part I of Ecommerce Product Entry: ‘How to Get High Search Engine Rankings and Increase Conversion Rates’ in our email newsletter archive.
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