Ecommerce Product Entry: How to Get High Search Engine Rankings and Increase Conversion Rates

Posted on February 14, 2006 by Louise Rijk

How product categories and products are named and how product descriptions are written and organized within the product catalog of an ecommerce Web site can greatly affect the ranking of the product pages on the organic listings of the major search engines, the amount of free traffic that is generated from those listings, and the usability of the Web site. What you say and how you say it matter, and following certain guidelines can mean the difference between success and mediocre results.

The benefits of proper product naming and product organization within the ecommerce web site catalog has gotten so little attention in the past that I felt it important enough to dedicate two email newsletter issues to this topic. You can find Part I of Ecommerce Product Entry: ‘How to Get High Search Engine Rankings and Increase Conversion Rates’ in our email newsletter archive.

About Louise Rijk

Louise Rijk is co-founder and Vice-President of Marketing and Sales at Advanced Media Productions, Inc. After a long career in education covering teaching mathematics, computer and supervisory duties, she joined Advanced Media Productions' full-time in 2001 to head-up sales and marketing. Over the past years, Louise has been a frequent presenter at Advanced Media's Regional Internet Seminars, Chamber of Commerce seminars, Business Expo's, Intranet Week, Carino Group Annual Conference, Clark University, Bentley College and other universities, and many business groups on a wide variety of Internet Marketing topics. She presented as Keynote Speaker for several regional business Expo's and at WebMasterWorld PubCon in Las Vegas for many years covering various topics, including Viral Marketing and Word of Mouth Marketing. Her broad knowledge and current understanding of Internet Marketing makes her able to highlight the critical information that business people need today. Louise also serves on the Board of Directors for the MetroWest Chamber of Commence, committees for Ovations for the Cure, and the ESL (English as a Second Language) Fund. View all posts by Louise Rijk →