Video: The Rise of the Internet as a Mass Advertising Medium

Posted on May 31, 2007 by Louise Rijk

Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content development, messaging and distribution, a task that traditionally was perform by marketers and PR people at agencies, studios, publishing houses, retailers and media outlets. Louise Rijk, Vice-President of Marketing and Sales at Advanced Media Productions, explained, in a keynote address at the 495 Business Expo that this trend will cause a significant rise in prominence of the Internet as a major content consumption, marketing and advertising medium. The keynote will identify and discuss the trends that drive the changes in advertising in the next five years and make the Internet a mainstream media outlet that is rivaling traditional media for reach and advertising dollars.

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While the speaker was knowledgeable in the subject, she should be mindful of being politically correct before an audience. Talking about language fluency or lack thereof, of non-English speakers in a public forum, leaves a bad taste.

Posted by: RV - Oct 10, 2007 4:56 PM

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