Planning & Integrating a Targeted Internet Marketing Campaign

Posted on Apr 22, 2008 by Louise Rijk

Planning and Integrating a Targeted Internet Marketing Campaign
Email, Social Media and Search in the Overall Internet Marketing Mix

I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in Waltham, Massachusetts. In my presentation I discussed how to plan and integrate a targeted internet marketing campaign by using organic search, paid (PPC) search, SEO, email marketing, social media, social networking, blogging and cross-channel, multi-media endeavors to complement each other in a comprehensive marketing plan.

Here’s a sampling of what I taught them. Watch the video to see the full presentation with all my tips and hints.

Search Marketing
How to optimize for and utilize Google’s Universal Search (blended search), from traditional Search Engine Optimization (SEO) techniques for natural (organic) search, to blog marketing and new advertising for paid search (PPC), as well as video and image optimization for new media.

Social Media Marketing
Explanation of the different components of social media marketing—blogging, podcasting, photo- and video-sharing, social bookmarking, social networking and social news—and how they can work together to create a powerful marketing and branding force.

Cross Channel Integration
Intersection of online and offline media marketing, and how they can work together for maximum brand awareness through cross channel integration.



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This post is in: Search Engine Marketing , Email Marketing , Internet Marketing , Social Media , Search Marketing , PPC , Paid Search

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