Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix

Posted on Dec 15, 2008 by Louise Rijk
Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix

Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix
Webmaster World PubCon 2008, November 2008

Louise Rijk
Vice President of Marketing and Sales
Advanced Media Productions

The rising influence of word of mouth marketing (WOMM) - when consumers exchange ideas and recommendations about products, services and brands – especially online, may be relatively small, but is quickly growing. According to TalkTrack™, when people receive a word-of-mouth endorsement of a product by a true user, they are more impressed. In fact, when the product has been advertised before, the user is even more apt to recommend the product and the prospect is equally more inclined to try it.

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Comments

Yes I agree that word of mouth is best in terms of marketing campaigns. There is no much better way to promote a certain products or service without word of mouth. B-) Posted by: richard butler  [URL] - Feb 13, 2009 5:41 AM

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