Types of Search

Posted on Jun 22, 2009 by Louise Rijk

In this presentation on Search and Digital Asset Optimization I cover the various types of search and the specific characteristics of Google Web, image, video, product shopping, news search, real-time Twitter search and the Google Adwords PPC search network.

I am showing where search fits within the overall online marketing eco-system and how and when Google pulls content from those vertical search engine databases into the regular web results (Universal search or blended search).

I also highlight the fact that paid search is still the most effective direct response marketing tactic and dominates the online advertising marketing in terms of annual spending.

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This post is in: Search Engine Optimization

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