Deep Understanding of Search Often Falls on Deaf Ears

On April 26, 2010, Advanced Media Productions conducted a presentation on the important, though frequently overlooked, facets of search marketing entitled Deep Understanding of Search Often Falls on Deaf Ears. In this four-part video series, Louise Rijk, Vice President and Head of Sales at AMP, outlines the algorithms and basic functionality behind search marketing and how becoming familiar with different aspects of search can enhance the online presence and branding of your business.

The first half of the presentation offers a brief introduction to search marketing and provides statistics and numbers highlighting the value of search. 85% of internet users, when they sit down at a computer, kick off their online experience with a search of some sort. Whether they're looking for a company's home on the web, a product's Facebook page or the YouTube channel and Twitter feed of an individual they're interested in learning more about, consumers look to the search engines for direction when it comes to finding the results they're after. For those looking to benefit from search marketing and promoting their sites and products using organic search, keyword research and the incorporation of particular keywords into highly optimized copy are essential for achieving a strong standing in searches. Optimized copy doesn't just stop at the written material for your website, either: The search engines pull from multiple sources, including social networks and sharing sites, meaning that links to your Twitter, YouTube and LinkedIn accounts also rank in searches and could easily redirect users to your website.

Deep Understanding of Search Often Falls on Deaf Ears concludes with tips and tricks for financing your search marketing research, as well as the reiteration that expanding you and your company or product's presence across various social media and sharing networks is vital for the sake of monopolizing search results. Optimizing your website for improved organic search results is an essentially free endeavor, though you absolutely get what you pay for when it comes to utilizing various keyword research programs and other tools that provide you with the information you need. With these integral points in mind, a dedication to generating “buzz” about your site and a commitment to putting time into research for optimizing your website's copy, Deep Understanding of Search Often Falls on Deaf Ears is a strong introduction to the ins-and-outs of search marketing.