Leveraging Social Media Marketing While Attending Face-to-Face Networking Events

Posted on March 2, 2009 by Louise Rijk

Everyone is talking about social media and social networking today. Bringing these concepts to face-to-face women’s business networking events is a way of spreading the knowledge to this base of women. Successful businesswomen often attend different kinds of women’s business networking events in their local communities throughout the US, sometimes as many as two to three times per month. At a recent event I attended, The Women’s Initiative, a group created by the Chamber of Commerce for the MetroWest in Massachusetts, sponsored by Skirt Magazine, successful business women got together to hear author, Jeanne Worrick, discuss key ideas from her book, "sell like a girl".

After her presentation, the discussion centered on digital asset optimization. Bringing a camera to this event, I took some pictures of several attendees. This created some buzz about what I was doing and how could this help with leveraging visibility in search engines. I shared with them some of the methods for media optimization that could work with search. First, one can take a digital image and upload this to an account at Flickr where the image caption can be optimized with relevant keywords and keyword tagging. Also you would want to link it back to your corporate website, blog article or some other landing page. If you took a very short video, you could do the same and upload that video to YouTube in your corporate channel and again optimize the description with relevant keywords and link it back to your site or landing page. With universal or blended search becoming more important any digital asset, like images, videos, press releases, etc. can be searched and appear in prominent positions on the Google search results page when optimized correctly.

Going to face-to-face networking events with a camera can give you one additional opportunity to leverage that image or video for search and put your company or brand name in front of your target audience.

Notable Attendee’s

Maria Babb, Nancy Cantor and Janet Drummey

Jacy Cardoza and Nancy Cantor

About Louise Rijk

Louise Rijk is co-founder and Vice-President of Marketing and Sales at Advanced Media Productions, Inc. After a long career in education covering teaching mathematics, computer and supervisory duties, she joined Advanced Media Productions' full-time in 2001 to head-up sales and marketing. Over the past years, Louise has been a frequent presenter at Advanced Media's Regional Internet Seminars, Chamber of Commerce seminars, Business Expo's, Intranet Week, Carino Group Annual Conference, Clark University, Bentley College and other universities, and many business groups on a wide variety of Internet Marketing topics. She presented as Keynote Speaker for several regional business Expo's and at WebMasterWorld PubCon in Las Vegas for many years covering various topics, including Viral Marketing and Word of Mouth Marketing. Her broad knowledge and current understanding of Internet Marketing makes her able to highlight the critical information that business people need today. Louise also serves on the Board of Directors for the MetroWest Chamber of Commence, committees for Ovations for the Cure, and the ESL (English as a Second Language) Fund. View all posts by Louise Rijk →