Everyone is talking about social media and social networking today. Bringing these concepts to face-to-face women’s business networking events is a way of spreading the knowledge to this base of women. Successful businesswomen often attend different kinds of women’s business networking events in their local communities throughout the US, sometimes as many as two to three times per month. At a recent event I attended, The Women’s Initiative, a group created by the Chamber of Commerce for the MetroWest in Massachusetts, sponsored by Skirt Magazine, successful business women got together to hear author, Jeanne Worrick, discuss key ideas from her book, "sell like a girl".
After her presentation, the discussion centered on digital asset optimization. Bringing a camera to this event, I took some pictures of several attendees. This created some buzz about what I was doing and how could this help with leveraging visibility in search engines. I shared with them some of the methods for media optimization that could work with search. First, one can take a digital image and upload this to an account at Flickr where the image caption can be optimized with relevant keywords and keyword tagging. Also you would want to link it back to your corporate website, blog article or some other landing page. If you took a very short video, you could do the same and upload that video to YouTube in your corporate channel and again optimize the description with relevant keywords and link it back to your site or landing page. With universal or blended search becoming more important any digital asset, like images, videos, press releases, etc. can be searched and appear in prominent positions on the Google search results page when optimized correctly.
Going to face-to-face networking events with a camera can give you one additional opportunity to leverage that image or video for search and put your company or brand name in front of your target audience.
Maria Babb, Nancy Cantor and Janet Drummey
Jacy Cardoza and Nancy Cantor
Advanced Media Productions
251 West Central Street
Natick, Massachusetts 01760
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