Tag Archives: bid management

Less Than Thrilled…

Posted on February 25, 2008 by Kenny

Tweet I’ll be the first to admit that when I was asked to take over our smaller pay-per-click clients, I was less than thrilled. However, while I was starting to "get" it, the idea of number crunching, bid management, position … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad copy, ad writing, bid management, google search, keywords, paid search, pay per click, pay per click management, PPC, ppc management, quality score, ranking, site ranking, web ranking, web site maintenance | Leave a comment

Automatic and Adwords Don’t Mix

Posted on February 25, 2008 by David

Tweet Google recently sent word out to some advertisers about a beta test for a new feature called “Automatic Matching.” The feature is designed to help you spend your extra ad budget should you be consistently under your daily spend: … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwords, bid management, google adword paid search, keyword optimization, keyword research, landing page, paid search terms, pay per click, ppc campaign, search terms | Leave a comment

Control vs. Complexity

Posted on October 30, 2007 by David

PPC has come a long way from the simple auction based system that GoTo started up years ago. Gone are the days of transparent bid prices (a double-edged sword) and bid jamming (don’t miss that one bit). Bid automation has been rendered ineffective by the almighty Quality Score. A flurry of options have been released in the past couple of years that give us more and more control over our account and how it’s run. But when do so many options for control become overwhelmingly complex? How long before the problems of complexity outweigh the benefits of control? Continue reading →