Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading
Although spending on online display advertising continues to rise, brand advertisers are not using their advertising dollars online in the volumes commensurate with the overall online media consumption. One of the roadblocks preventing online display advertising from becoming more prevalent for branding is the lack of a reliable, meaningful measurement system to measure brand lift. Brand advertising dollars will only come online in a big way when brand managers have an effective and relevant means of tracking the return on investment of online display advertising, just like they do in other mediums such as TV and radio. Continue reading
Tweet Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix View more presentations from Advanced media Productions. (tags: word of) Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix Webmaster World PubCon 2008, November 2008 Louise Rijk Vice … Continue reading
Tweet Pay Per Click is different from traditional marketing. Was that statement obvious? Maybe. But if so, then why are there people who keep looking for PPC ads as if they were print ads? Nothing sends clients into a panic … Continue reading
Tweet Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content development, messaging and distribution, a task that traditionally was perform by marketers and PR people at agencies, studios, publishing … Continue reading
icrosoft and Google are currently in negotiations with Time Warner over a possible acquisition or partnership with AOL. Why are Microsoft and Google interested in AOL? Continue reading
Tweet In last weeks email newsletter about Fixed Placement Advertising I covered ad networks and CPA ad networks and the subtle differences between those ad management systems. In a recent interview with iMedia Connections’ Brad Berens, BlueLithium’s co-founder Gurbaksh Chahal … Continue reading
Tweet Online display advertising through static or animated banner ad campaigns has not been very accessible for businesses with small advertising budgets and limited ad creation capabilities. The high profile ad networks, brand-name portals and specialty web sites typically require … Continue reading
Tweet While still on vacation in Florida I finally managed to get my 2006 online marketing predictions finished. Online Targeting Direct marketers have known for a long time that segmenting your audience using demographic information results in better conversion. Online … Continue reading
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