Tag Archives: paid search advertising

Do-it-yourself Paid Search Advertising is Dead

Posted on April 27, 2011 by Mike Conery

Thanks to the continued growth and expansion of pay per click advertising platforms, the day of do-it-yourself advertising is over Continue reading →

Online display advertising – The OpenX Display Ad Exchange

Posted on February 28, 2011 by Louise Rijk

Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading →

Posted in AMP Talk, Blogging and Podcasting, Ecommerce, Email Marketing, Google, Internet Marketing | Tagged AMP talk, blogs, email marketing, internet marketing, online advertising, paid search advertising, search engine optimization, social media | 1 Comment

Google Boost Gives Local Search Advertising a Lift

Posted on December 2, 2010 by Louise Rijk

Google, Yahoo and Microsoft Bing are working hard to overcome the hesitance of small businesses to buy local search advertising because selling ads to the millions of small businesses in the US is crucial to their future ad revenue growth. Continue reading →

Posted in Google, Local Search, Newsletter, Online Advertising | Tagged google adword, Google local search, Google local search for business, increase revenue, increase search results, increase site traffic, local advertising, local business ads, local search, online local advertising, online local advertising strategies, paid search advertising, search advertising | Leave a comment

Control vs. Complexity

Posted on October 30, 2007 by David

PPC has come a long way from the simple auction based system that GoTo started up years ago. Gone are the days of transparent bid prices (a double-edged sword) and bid jamming (don’t miss that one bit). Bid automation has been rendered ineffective by the almighty Quality Score. A flurry of options have been released in the past couple of years that give us more and more control over our account and how it’s run. But when do so many options for control become overwhelmingly complex? How long before the problems of complexity outweigh the benefits of control? Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged bid auction, bid automation, bid management, online traffic, paid search, paid search advertising, pay-per-click, PPC, quality score, ROI, search engine, site traffic, web traffic | Leave a comment

Should I DKI?

Posted on October 22, 2007 by David

Tweet One of PPC’s most interesting features is Dynamic Keyword Insertion (DKI), which lets you automatically insert the keyword phrase users search for into your PPC ads. DKI is a good tool to use to easily get ads that may … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwords, DKI, dynamic keyword insertion, google adwords, keyword phrase, keywords, paid search, paid search advertising, PPC ads, quality score | Leave a comment

Google AdWords Campaign Optimizer Tool “Invisible” to Agencies

Posted on August 2, 2007 by Louise Rijk

Tweet A little over a month ago, Google released it’s “Campaign Optimizer” tool, which can be used to find ways to “fine-tune your Google Adwords PPC advertising campaigns.” The tool can be found via a link in the Campaign details … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwods optimization, adwords campaign, campaign optimizer, client manager tool, google advertising professionals, google adwords, Green widgets, organic search, paid search, paid search advertising, pay per click campaigns, PPC, widget design, widgets | Leave a comment

Ad Networks and Where They are Heading in 2006

Posted on February 6, 2006 by Louise Rijk

Tweet In last weeks email newsletter about Fixed Placement Advertising I covered ad networks and CPA ad networks and the subtle differences between those ad management systems. In a recent interview with iMedia Connections’ Brad Berens, BlueLithium’s co-founder Gurbaksh Chahal … Continue reading →

Posted in Online Advertising, Paid Search Advertising | Tagged ad network partner, ad networks, email newsletter, fixed placement advertising, iMedia connections, online ad agencies, online advertising, online campaigns, paid search advertising, search engine advertising, search engine optimization, SEO | Leave a comment

CPA Ad Networks: Online Ad Campaigns For Limited Budgets

Posted on January 22, 2006 by Louise Rijk

Tweet Online display advertising through static or animated banner ad campaigns has not been very accessible for businesses with small advertising budgets and limited ad creation capabilities. The high profile ad networks, brand-name portals and specialty web sites typically require … Continue reading →

Posted in Online Advertising, Paid Search Advertising | Tagged ad creation capabilities, advertising budgets, animated banner ads, banner ads, brand name portals, cost effective advertising, high profile ad networks, manage direct ad placement, online advertising, online marketing affiliates, paid search advertising, pay per click, PPC, SEO organic search, specialty web sites, static ads, web ad placement, web publishers | Leave a comment

Internet Marketing That Does Not Break Your Budget

Posted on January 7, 2006 by Louise Rijk

Tweet Often clients, marketing professional and business owners I meet at networking events, tradeshows and seminars ask me what they can do to expand their online marketing and advertising efforts beyond organic search engine optimization and paid search advertising without … Continue reading →