Thanks to the continued growth and expansion of pay per click advertising platforms, the day of do-it-yourself advertising is over Continue reading
PPC has come a long way from the simple auction based system that GoTo started up years ago. Gone are the days of transparent bid prices (a double-edged sword) and bid jamming (don’t miss that one bit). Bid automation has been rendered ineffective by the almighty Quality Score. A flurry of options have been released in the past couple of years that give us more and more control over our account and how it’s run. But when do so many options for control become overwhelmingly complex? How long before the problems of complexity outweigh the benefits of control? Continue reading
Tweet One of PPC’s most interesting features is Dynamic Keyword Insertion (DKI), which lets you automatically insert the keyword phrase users search for into your PPC ads. DKI is a good tool to use to easily get ads that may … Continue reading
Tweet A little over a month ago, Google released it’s “Campaign Optimizer” tool, which can be used to find ways to “fine-tune your Google Adwords PPC advertising campaigns.” The tool can be found via a link in the Campaign details … Continue reading
Tweet Often clients, marketing professional and business owners I meet at networking events, tradeshows and seminars ask me what they can do to expand their online marketing and advertising efforts beyond organic search engine optimization and paid search advertising without … Continue reading
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