Tag Archives: pay per click

Less Than Thrilled…

Posted on February 25, 2008 by Kenny

Tweet I’ll be the first to admit that when I was asked to take over our smaller pay-per-click clients, I was less than thrilled. However, while I was starting to "get" it, the idea of number crunching, bid management, position … Continue reading →

Posted in Paid Search Advertising, Pay-Per-Click (PPC) | Tagged ad copy, ad writing, bid management, google search, keywords, paid search, pay per click, pay per click management, PPC, ppc management, quality score, ranking, site ranking, web ranking, web site maintenance | Leave a comment

Automatic and Adwords Don’t Mix

Posted on February 25, 2008 by David

Tweet Google recently sent word out to some advertisers about a beta test for a new feature called “Automatic Matching.” The feature is designed to help you spend your extra ad budget should you be consistently under your daily spend: … Continue reading →

Posted in Google Adwords, Paid Search Advertising | Tagged adwords, bid management, google adword paid search, keyword optimization, keyword research, landing page, paid search terms, pay per click, ppc campaign, search terms | Leave a comment

AMPTalk Episode 2: Email Marketing, PPC, SEO and Ecommerce

Posted on October 15, 2007 by Advanced Media Productions

In this edition of AMP Talk, Louise Rijk covers the essential features of any online marketing campaign, highlighting the importance of a well-executed email campaign. Social Media Marketing Manager Dan Zarrella covers the debate over paid links and the tremendous impact Google’s new universal search has had on Public Relations—and what this means for your online reputation. Finally, PPC expert David DiMartino discusses the ins-and-outs of creating a successful pay-per-click account, including how to use Dynamic Keyword Insertion for greater success. Continue reading →

Posted in AMP Talk | Tagged AMP talk, Ecommerce, email campaign strategy, email marketing, generating links, google universal search, link building, online marketing campaign, online marketing technique, pay per click, persuasive ad copy, persuasive writing, PPC, ROI, search engine optimization, SEO, strategic online marketing plan, web marketing | Leave a comment

CPA Ad Networks: Online Ad Campaigns For Limited Budgets

Posted on January 22, 2006 by Louise Rijk

Tweet Online display advertising through static or animated banner ad campaigns has not been very accessible for businesses with small advertising budgets and limited ad creation capabilities. The high profile ad networks, brand-name portals and specialty web sites typically require … Continue reading →