Tag Archives: search engine optimization

Online display advertising – The OpenX Display Ad Exchange

Posted on February 28, 2011 by Louise Rijk

Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading →

Posted in AMP Talk, Blogging and Podcasting, Ecommerce, Email Marketing, Google, Internet Marketing | Tagged AMP talk, blogs, email marketing, internet marketing, online advertising, paid search advertising, search engine optimization, social media | 1 Comment

Social Network Advertising Using Digg Ads and StumbleUpon Advertising

Posted on February 2, 2011 by Louise Rijk

Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading →

Posted in Google, Internet Marketing, Newsletter, Social Media Advertising, Social Media Marketing | Tagged AMP talk, blogging, blogs, email marketing, google adwords, internet marketing, online advertising, online marketing, paid search, search engine optimization, social media, social media web strategies, social networks | Leave a comment

Local Search Marketing with Yext and Google Tag Advertising

Posted on January 19, 2011 by Louise Rijk

Tweet Tag advertising services from Google and Yext can offer small local businesses a simple way to run online promotions across a large number of local web directories and search engines, which in aggregate, can add up to a large … Continue reading →

Posted in Google, Newsletter, Paid Search Advertising | Tagged ad campaign management, Citysearch, google advertising, google adwords, Google places, google tags, local web directories, managing ad campaigns, search engine optimization, sponsored ad links, sponsored ads, Superpages, tags, web directories, Yellowbook, Yelp | Leave a comment

Digital Asset Optimization

Posted on June 22, 2010 by Louise Rijk

In part 3 of Search and Digital Asset Optimization I will focus on an undervalued aspect of search engine optimization (SEO), which is keyword optimization of all digital content a company may posses (PDF’s, online press releases, white papers, video and audio files), the distribution of this content throughout the Web and how business owners and online marketers can benefit when their content it is leveraged in this way. I also explore the differences between hosted and posted content. Continue reading →

Posted in Digital Asset Optimization | Tagged audio content, digital asset optimization, digital content, online business owners, online press releases, optimize content, search engine optimization, SEO | Leave a comment

BizAction 2007: Email, Social Media and Search in the Overall Marketing Mix

Posted on January 11, 2008 by Louise Rijk

Tweet Get the Flash Player to see this player. var s5 = new SWFObject(“http://www.advmediaproductions.com/podcast/bizaction/mp3player_bizaction.swf”, “playlist”, “240″, “17″, “7″); s5.addVariable(“file”,”http://www.advmediaproductions.com/podcast/bizaction/bizaction-Playlist.xml&width=240&height=17&displayheight=17″); s5.addVariable(“backcolor”,”0×00000″); s5.addVariable(“frontcolor”,”0xFFFFFF”); s5.addVariable(“lightcolor”,”0xFFFFFF”); s5.addVariable(“displayheight”,”0″); s5.write(“player5″); Download the MP3 This presentation, recorded at the BizAction Conference, deals with the many factors that … Continue reading →

Posted in Email Marketing, Internet Marketing, Search Engine Optimization (SEO) | Tagged business blog marketing, digital asset optimization, digital content, email marketing, internet marketing, online reputation management, podcasting, search engine advertising, search engine optimization, SEO, social marketing, social media optimization, word of mouth marketing | Leave a comment

Semantic SEO

Posted on November 19, 2007 by Rob

Tweet XHTML markup is becoming crucial to SEO As of right now, you will probably never hear these comments from a client in an SEO contract: “ HEY! The most relevant information on my homepage is not in an <h1> … Continue reading →

Posted in Search Engine Optimization (SEO) | Tagged clean code, content relevancy, homepage optimization, optimized content, search engine crawlers, search engine optimization, search engine spiders, semantic seo, site optimization, site readability, tagging, web design principles | Leave a comment

AMPTalk Episode 2: Email Marketing, PPC, SEO and Ecommerce

Posted on October 15, 2007 by Advanced Media Productions

In this edition of AMP Talk, Louise Rijk covers the essential features of any online marketing campaign, highlighting the importance of a well-executed email campaign. Social Media Marketing Manager Dan Zarrella covers the debate over paid links and the tremendous impact Google’s new universal search has had on Public Relations—and what this means for your online reputation. Finally, PPC expert David DiMartino discusses the ins-and-outs of creating a successful pay-per-click account, including how to use Dynamic Keyword Insertion for greater success. Continue reading →

Posted in AMP Talk | Tagged AMP talk, Ecommerce, email campaign strategy, email marketing, generating links, google universal search, link building, online marketing campaign, online marketing technique, pay per click, persuasive ad copy, persuasive writing, PPC, ROI, search engine optimization, SEO, strategic online marketing plan, web marketing | Leave a comment

Ad Networks and Where They are Heading in 2006

Posted on February 6, 2006 by Louise Rijk

Tweet In last weeks email newsletter about Fixed Placement Advertising I covered ad networks and CPA ad networks and the subtle differences between those ad management systems. In a recent interview with iMedia Connections’ Brad Berens, BlueLithium’s co-founder Gurbaksh Chahal … Continue reading →