Tweet I recently attended the Sales 2.0 Conference, East at the Renaissance Waterfront Hotel in Boston and was impressed with all the energy at the conference. Sales people are an interesting group, they are full on enthusiasm, eager to talk … Continue reading
Tweet On May 6th, 2010 Advanced Media Productions gave a presentation at Clark University on the importance of social media in the new buying cycle. Consumer habits and the prevalence of social media networks on the web are changing traditional … Continue reading
On April 26, 2010, Advanced Media Productions conducted a presentation on the important, though frequently overlooked, facets of search marketing entitled Deep Understanding of Search Often Falls on Deaf Ears. In this four-part video series, Louise Rijk, Vice President and Head of Sales at AMP, outlines the algorithms and basic functionality behind search marketing and how becoming familiar with different aspects of search can enhance the online presence and branding of your business. Continue reading
Tweet Courtesy of recent trends in social media, truncated, shorter blog postings are proving to be useful for those looking to embed links and information in Facebook statuses, Tweets and away messages. Several free link-chopping sites are out there to … Continue reading
Search Internet leads that have been generated from organic search results or paid search ads have unique characteristics that differentiate them from leads that were originated from traditional media such as TV, radio, or direct mail. I recently discovered that often sales representatives are not aware of this. Continue reading
Tweet Email, Social Media and Search in the Overall Internet Marketing Mix I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in Waltham, Massachusetts. In my … Continue reading
I’m Louise Rijk, and I’ll be your host once again for the latest installment of AMP Talk. In this special holiday edition, we dive into the holiday shopping madness, kicking off with my comparison of Black Friday and Cyber Monday. Then, Social Media Marketing Manager Dan Zarrella will explain what goes into a seasonal SEO campaign—and how soon to start it. In a special interview segment, our producer Alison Driscoll will try out the mic to get a rundown on PubCon, a convention I recently spoke at. Finally, our Paid Search Manager David DiMartino breaks out a PPC budget for the holidays. Continue reading
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