In part 3 of Search and Digital Asset Optimization I will focus on an undervalued aspect of search engine optimization (SEO), which is keyword optimization of all digital content a company may posses (PDF’s, online press releases, white papers, video and audio files), the distribution of this content throughout the Web and how business owners and online marketers can benefit when their content it is leveraged in this way. I also explore the differences between hosted and posted content. Continue reading
Blogging and podcasting are becoming increasingly important functions of businesses on the web as companies learn the value of integrating audio and video components to their websites. Both add valuable content to sites and can contribute to a well-thought out Search Engine Optimization (SEO) campaign to raise search engine rankings. Louise Rijk, Vice-President of Marketing and Sales at Advanced Media Productions, explained the key concepts of blogs and podcasts in a keynote address at the 128 Business Expo 2007. Continue reading
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