Tag Archives: SEO

Digital Asset Optimization

Posted on June 22, 2010 by Louise Rijk

In part 3 of Search and Digital Asset Optimization I will focus on an undervalued aspect of search engine optimization (SEO), which is keyword optimization of all digital content a company may posses (PDF’s, online press releases, white papers, video and audio files), the distribution of this content throughout the Web and how business owners and online marketers can benefit when their content it is leveraged in this way. I also explore the differences between hosted and posted content. Continue reading →

Bit.ly: Link Shortening Analytics with Attitude

Posted on August 28, 2009 by Kenny

Tweet Courtesy of recent trends in social media, truncated, shorter blog postings are proving to be useful for those looking to embed links and information in Facebook statuses, Tweets and away messages. Several free link-chopping sites are out there to … Continue reading →

Posted in Social Media Marketing | Tagged blogging for business, increase site traffic, search marketing, search marketing tips, SEO, site statistics, tweets, twitter, web analytics, web traffic | Leave a comment

Planning and Integrating a Targeted Internet Marketing Campaign

Posted on April 22, 2008 by Advanced Media Productions

Tweet Email, Social Media and Search in the Overall Internet Marketing Mix I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in Waltham, Massachusetts. In my … Continue reading →

Posted in Internet Marketing | Tagged comprehensive marketing plan, email marketing, internet search, online integrated marketing strategies, online marketing campaign, organic search, paid search, search marketing, search marketing campaign, search marketing campaign for business, SEO, social media, social networking, targeted search, web search | 1 Comment

BizAction 2007: Email, Social Media and Search in the Overall Marketing Mix

Posted on January 11, 2008 by Louise Rijk

Tweet Get the Flash Player to see this player. var s5 = new SWFObject(“http://www.advmediaproductions.com/podcast/bizaction/mp3player_bizaction.swf”, “playlist”, “240″, “17″, “7″); s5.addVariable(“file”,”http://www.advmediaproductions.com/podcast/bizaction/bizaction-Playlist.xml&width=240&height=17&displayheight=17″); s5.addVariable(“backcolor”,”0×00000″); s5.addVariable(“frontcolor”,”0xFFFFFF”); s5.addVariable(“lightcolor”,”0xFFFFFF”); s5.addVariable(“displayheight”,”0″); s5.write(“player5″); Download the MP3 This presentation, recorded at the BizAction Conference, deals with the many factors that … Continue reading →

Posted in Email Marketing, Internet Marketing, Search Engine Optimization (SEO) | Tagged business blog marketing, digital asset optimization, digital content, email marketing, internet marketing, online reputation management, podcasting, search engine advertising, search engine optimization, SEO, social marketing, social media optimization, word of mouth marketing | Leave a comment

AMPTalk Episode 2: Email Marketing, PPC, SEO and Ecommerce

Posted on October 15, 2007 by Advanced Media Productions

In this edition of AMP Talk, Louise Rijk covers the essential features of any online marketing campaign, highlighting the importance of a well-executed email campaign. Social Media Marketing Manager Dan Zarrella covers the debate over paid links and the tremendous impact Google’s new universal search has had on Public Relations—and what this means for your online reputation. Finally, PPC expert David DiMartino discusses the ins-and-outs of creating a successful pay-per-click account, including how to use Dynamic Keyword Insertion for greater success. Continue reading →

Posted in AMP Talk | Tagged AMP talk, Ecommerce, email campaign strategy, email marketing, generating links, google universal search, link building, online marketing campaign, online marketing technique, pay per click, persuasive ad copy, persuasive writing, PPC, ROI, search engine optimization, SEO, strategic online marketing plan, web marketing | Leave a comment

Blogging and Audio Podcasting for Business

Posted on September 27, 2007 by Louise Rijk

Blogging and podcasting are becoming increasingly important functions of businesses on the web as companies learn the value of integrating audio and video components to their websites. Both add valuable content to sites and can contribute to a well-thought out Search Engine Optimization (SEO) campaign to raise search engine rankings. Louise Rijk, Vice-President of Marketing and Sales at Advanced Media Productions, explained the key concepts of blogs and podcasts in a keynote address at the 128 Business Expo 2007. Continue reading →

Posted in Blogging and Podcasting | Tagged blogging, blogs, business on the web, business web sites, integrated approach, integrated online marketing, internal corporate blog, podcasting, podcasting for business, search engine, search engine rankings, SEO, video components | Leave a comment

AMPTalk Episode 1: Email Marketing, PPC, SEO and Ecommerce

Posted on May 1, 2007 by Advanced Media Productions

In this episode of AMPTalk, talkshow host Louise Rijk, discusses the problem of Email Marketing image blocking and provides tips on what you can do to get your HTML email message rendered properly in the your customers’ email box. Continue reading →

Posted in AMP Talk | Tagged AMP talk, Digg, digital asset optimization, duplicate content, Ecommerce, email marketing, email marketing strategy, google universal search, linking, marketing budget, microsoft adcenter, online marketing tools, online media, podcasting, PPC, PPC paid search, reddit, SEO, SMM, stumbleupon, traditional media, web traffic, yahoo search | 1 Comment

Ad Networks and Where They are Heading in 2006

Posted on February 6, 2006 by Louise Rijk

Tweet In last weeks email newsletter about Fixed Placement Advertising I covered ad networks and CPA ad networks and the subtle differences between those ad management systems. In a recent interview with iMedia Connections’ Brad Berens, BlueLithium’s co-founder Gurbaksh Chahal … Continue reading →