Tweet OpenX is an independent open source software company offering display ad exchange solutions for both advertisers and publishers. In the past the company has focused its efforts primarily on the publisher-side of the ad exchange business with its OpenX … Continue reading
Tweet Social media sites like StumbleUpon, Digg and Reddit have become popular social discovery/news sites due to the community aspect that drives them. These sites offer users a unique opportunity to submit articles for consideration and let the community decide, … Continue reading
After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. Continue reading
Tweet I recently attended the Sales 2.0 Conference, East at the Renaissance Waterfront Hotel in Boston and was impressed with all the energy at the conference. Sales people are an interesting group, they are full on enthusiasm, eager to talk … Continue reading
Tweet On May 6th, 2010 Advanced Media Productions gave a presentation at Clark University on the importance of social media in the new buying cycle. Consumer habits and the prevalence of social media networks on the web are changing traditional … Continue reading
Tweet In our recent six-part video presentation, Twitter and Blogging for Business, we explore the connection between blogs, Twitter, and how the two forms of social media can partner together to greatly benefit any business’ internet marketing campaign. Blogs and … Continue reading
There is evidence that small businesses are starting to see the value in social networking. Continue reading
Everyone is talking about social media and social networking today. Bringing these concepts to face-to-face women’s business networking events is a way of spreading the knowledge to this base of women. Successful businesswomen often attend different kinds of women’s business networking events in their local communities throughout the US, sometimes as many as two to three times per month. At a recent event I attended, The Women’s Initiative, a group created by the Chamber of Commerce for the MetroWest in Massachusetts, sponsored by Skirt Magazine, successful business women got together to hear author, Jeanne Worrick, discuss key ideas from her book, "sell like a girl". Continue reading
Tweet I’ve said before that social media is not always the best way to go for some companies, and that the ROI is usually not as good as traditional search marketing, but social media is becoming an ever more integral … Continue reading
Tweet Email, Social Media and Search in the Overall Internet Marketing Mix I was recently asked to give a guest lecture on the intersection of new and old media for a class at Bentley College in Waltham, Massachusetts. In my … Continue reading
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