Webtrends Has Launched A Complete Facebook Page Management Tool

Webtrends, a veteran in web analytics, claims it is taking social media and Facebook marketing to the next level with Webtrends Social. This free suite of Facebook Page management tools allows Facebook Page administrators to build apps Facebook Pages, track ad conversions and perform a variety of community management tasks through the Wall Management feature. Although Webtrends Social is offering a slew of functions, what is missing from the feature list is an ad buying and targeting module. By adding this capability Webtrends Social hs the potential to become the most comprehensive Facebook Marketing tool in its class. We would therefore not be surprised if Webtrends acquires and integrates an ad buying and targeting tool, in the service in the not-to-distant future, to offer a complete solution.

We can imagine that, even without ad buying and targeting, Webtrends Social will be appealing enough for businesses that are currently managing their Facebook campaigns themselves using one of the other available services, to give it a try. For extended functionality and more users Webtrends charges $250.00 for a mid-tier service and up to $3,000.00 for an enterprise service.

With players like Involver, Buddy Media, Syncapse, Vitrue, Context Optional, Wildfire, and other social media management platforms already active in this space consolidation to may be four to five serious players is only a matter of time. Source