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<font face="Arial, Helvetica, sans-serif"><h1>Business Blog Marketing</h1>
Blog stands for web log - an online journal that is frequently updated and intended for general public consumption. Blogs usually consist of articles or posts listed in a reverse chronological order. They are typically updated daily using a software tool that requires no technical background and often reflect the personality of the author or the web site they are related to.<br><br>
<strong><font color="#006666">Business Blogs</font></strong><br>
A business blog is a communication tool that allows online marketers, business owners and merchants to talk directly to customers. Business blogs generate product buzz and encourage consumer loyalty, while bypassing traditional advertising and media outlets. A typical business blog focuses on a particular business subject and combines text, images, and links to other related blogs, web pages, and media outlets that are related to its business niche.<br><br>
Having a business blog will help a company in many different ways, including the following:<br>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><strong>Staying Connected</strong><br>
Maintain connections with industry peers and helps understanding the trends and buzz within that industry.</font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><strong>Credibility and Reputation Building</strong><br>
Establishes a reputation as an expert and leader in an industry, which creates a distinct competitive advantage.</font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><strong>Branding</strong><br>
There are many marketing, branding and public relations benefits that come from promoting a business blog.</font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><strong>Customer Relationships</strong><br>
Develops a deeper, two-way communications channel with the customer base wherein the business can take part in the discussions, receive feedback and build trust. </font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"> <strong>Media Relations</strong><br>
Boosts media relationships by creating an outlet where the media can be informed about product, service or industry news.</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2"><strong>Market and Idea Testing</strong><br>
Provides a forum for new product ideas and services where instant feedback can be received from the customer base. </font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2"><strong>Search Engine Optimization Benefit</strong><br>
Blogs are frequently indexed by search engines and can be keyword-optimized for high search engine rankings. </font></td>
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<strong><font color="#006666">Blog Marketing Service</font></strong><br>
Whether your objective is to improve brand visibility, online communications or rankings in organic search engine listings, our industry leading business blog marketing service will assist you in defining a blog marketing strategy, implementing a cost effective and visually attractive blog tool and measuring for success.<br>
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To take full advantage of the online marketing and branding opportunity that business blogs offer we have divided our services into 4 distinct components:<br>
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<strong><font color="#006666">Business Blog Strategy Consultation</font></strong><br>
Blog strategy includes reviewing the clients’ goals and objectives and determining the clients’ unique needs. Other factors that are typically decided in the Blog Strategy Consultation phase are: determining the blog type (e.g. CEO blog , product blog, group blog), branding/identity reinforcement (e.g. will the blog be integrated in an existing web site and reinforce the existing company brand or will the blog be positioned as a complete new entity with its own identity), post subjects, post frequency, blog resources and policies.<br>
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<strong><font color="#006666">Design, Installation and Training</font></strong><br>
Our blog marketing service includes full-service blog design, installation and customer training. Blog design depends on whether the blog will reinforce an existing brand and must blend seamlessly with an existing web site or is positioned as an independent entity with its own unique domain name.<br>
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<strong><font color="#006666">Blog Optimization, Marketing and Promotion</font></strong><br>
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<strong>Search Engine Optimization</strong><br>
Blogs with frequently updated and unique “themed’ content are regularly “crawled” and indexed by the major search engines, which can result in an ongoing presence in the organic search results. To facilitate high rankings in the search results our blog tool includes a search engine friendly blog template, which facilitates unique page names and page titles and keyword-rich anchor text in hypertext links.<br>
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<strong>Blog Submission and Promotion</strong> <br>
At launch time blogs are submitted to the major blog-to-blog search engines such Technorati, Bloglines, Daypop, Feedster and others. RSS syndication, through subscribe buttons and automated notification of RSS search engines and news aggregation sites, is also a major part of our business blog promotion program.<br>
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<strong>Blog Analytics</strong><br>
A comprehensive, easy to use blog analytics programs for tracking blog visitors, inbound and outbound links, comments, posts and RSS subscribers will be provided as part of our blog marketing service.<br>
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