Conversion Optimization
Are you content with the average 2-4% conversion rate? The standard conversion rate of 2-4% means that 96-98% of all visitors are dropping off - and you're losing sales and leads. That's a lot of wasted opportunity. Web Site Conversion Optimization is an in-depth service that transforms a Web site into a selling or lead generation tool through a multi-step process that:
- Enhances visitor experience
- Increases visitor response
- Persuades visitors to take action
- Drives sales (leads, registrations, subscriptions, etc.)
- Increases your online marketing ROI
The Value of Web Site Conversion Optimization
In order to increase conversion exponentially, Web Site Conversion Optimization closely examines a company's sales process and aligns this information with the buying cycles of the individual visitor. The result is a Web site that achieves larger business goals while catering to every type of possible visitor to your Web site. This solution takes into account the needs, goals, and desires of both the business and the customer without sacrificing one for the other.
The Web Site Conversion Optimization Process
Our Web Site Conversion Optimization service revisits and expands upon the critical elements of a top-performing Web site. They include:
- Web site usability
- Functionality
- Persuasive copy and design
- Conversion (leads, registrations, subscriptions, etc.)
- Online marketing and ROI
- Customer experience
Basic Web Site Conversion Optimization
For budget-conscious companies that want their Web site to generate more sales and leads and drive every visitor to take action, we offer basic services under each of the above categories.
Basic Web Site Conversion Optimization includes the following elements:
- Navigation - We create a singular visitor path that enhances the visitors' experience and drives action. In addition to navigation structure, we also examine page download time, site interaction mechanisms, and the ease of the transaction process.
- Content Organization - We examine the organization of your site to determine whether it's conducive to leading a visitor to act. We reorganize sites to align with the steps of the buying decision process - identify, search, evaluate, decide and purchase.
- Design and Layout - We examine all of the elements of your Web site as well as the flow of the content. We redesign your site based on eye-tracking patterns and implement a design that ensures ease of use, clarity, and scanability.
- Persuasive Copywriting - We write benefit-focused content that builds a relationship with the visitor and persuades the visitor to act. Our clear, focused copy aligns with the selling process by getting a visitor's attention, creating interest and desire, and persuading a visitor to action.
- Conversion structuring - In order to maximize the effectiveness of the site's content, we create a site structure that supports the flow of the sales process. We develop a logical conversion path with action points in the form of buttons, links, and text boxes.
- Confidence Building - We establish a site's credibility and build visitor confidence by implementing a professional design, along with verbal assurances, and security measures and endorsements.
- User Experience - We gain a holistic view of your site to determine a visitor's overall user experience and make the changes necessary to ensure a visitor's satisfaction.
Contact us or call 1-888-755-5151 for more information.
Web Site Conversion Optimization Program
Our comprehensive Web Site Conversion Optimization Program is customized for each company and normally costs anywhere from $25,000 and up, depending on the scope of the company's individual needs.
The foundation of the complete Web Site Conversion Optimization program is a thorough, 10-step process:
- Client Needs/Goals Analysis - We define your Internet marketing goals and objectives and conduct a complete business needs assessment. This needs assessment includes business and industry climate, competitive analysis, business value proposition creation, and conversion actions planning.
- Scenario Design - We define your site's goals and create a scenario for each specific goal. Each scenario is made-up of persuasive components targeted towards the visitor taking action towards conversion.
- Customer Analysis - We segment your audience and examine the types of visitors to your Web site.
- Persona Development - We define the different personas of your visitors by marrying the results of demographic, psychographic, and topographic research with the various scenario designs developed to create a character representing an individual site visitor. For each persona constructed, we'll determine the needs, behavior, worldview, attitude, and personality of this visitor.
- Wireframing - We define the paths of each persona and create multiple visitor scenarios so you can have a one-to-one relationship with each visitor.
- Copywriting - We create persuasive copy that gets a response yet is personable enough to engage and establish a profitable dialogue with each visitor, regardless of the visitor's needs and desires.
- Layout and Design - We ensure that each visitor has a pleasant user experience by improving overall site usability and establishing navigation schemes for the various personas identified.
- Prototyping - We build a prototype of your site prior to implementation so you can identify any potential problems before costly development time is spent.
- Web Site Analytics - We provide Web site analytics services including click stream analysis so you can understand exactly what's happening on your site.
- Multivariate Testing - We conduct multivariate testing to give you a solid understanding of your conversion rate statistics before and after Sales Conversion Optimization implementation.
Increasing Conversion Goes Beyond Usability
Our Complete Web Site Conversion Optimization process is designed for companies that want to take their site to the next level by substantially increasing their conversion rates and their online marketing ROI.
Contact us or call 1-888-755-5151 for more information.
Buzz it!