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Directory Submission |
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Directory submission involves submitting the URL of a web site or web pages to the editorial listings of general and vertical directories and Internet Yellow Pages for inclusion in their search index. Directories employ human editors to review web sites submissions and have those editors edit site titles and description summaries and place these pages in categories that are relevant to them. Web site listings appear on the directory result pages when the users of those directories perform search queries on keywords embedded in the titles and summary descriptions of the web site.
General Directories
Submission to directories require research to determine the most appropriate categories that apply to the submitted page content, as well as the composition of keyword-rich titles and summary descriptions compatible with the editorial guidelines of the directory. Page titles and summary descriptions written in the "style" of the directory editor have a greater chance of being accepted with minimal or no editing.
All major general directories, except for Open Directory, and many 2nd tier directories, follow the paid inclusion model. In return for the paid inclusion fee editors review newly submitted sites for a possible inclusion in the directory. Most sites that comply with the editorial guidelines and have good content are usually accepted.
Directory submission services include the following:
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Analyzing
the directories to determine in which categories competitors
are listed, and what type of descriptions their sites
have. |
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Identifying
the appropriate directory categories for your web site. |
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Review
and fix broken links and other errors that may hinder
submission of the web site. |
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Determine the keywords to be included in the page titles
and site summary descriptions. |
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Compose
titles and site summary descriptions for your site,
according to the directory's submission guidelines. |
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Submission
of the web site to Yahoo, Business.com,
ODP and a large number of second-tier directories. |
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Verify
that the web site has been accepted into the correct
category and follow up with editors to reverse any
changes to the listings that deem inconsistent with
your marketing goals. |
Currently, Yahoo is charging a $299.00 annual inclusion fee to get listed in the Yahoo Directory. Annual web site inclusion fees for general and vertical second-tier directories range from $20 to $100.
Internet Yellow Pages
Internet Yellow Page Directories are online versions of traditional printed Yellow
Pages that contain local business listings and Yellow page advertising. The major Internet Yellow Page Directories
provide a cost effective solution to businesses seeking to attract local customers
via the Web.
Internet Yellow Page Directories not only drive local traffic naturally from their business listings. Many Yellow Page listings are also appearing near the top within the organic search results at Yahoo and Google on local keyword searches. This is the result of recent algorithm changes at Google, search technology at Yahoo and the effort Switchboard, YellowPages.com, SuperPages.com and Yahoo Yellow Pages put in to make their business listings more spider-friendly.
Our Directory Submission program supports the following Internet Yellow Page Directories:
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YellowPages.com |
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SuperPages.com |
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MSN Yellow Pages |
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Yahoo
Get Local Yellow Pages |
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Switchboard.com |
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AOL Yellow Pages |
Internet Yellow Page Directory listings also appear on hundreds of partner web sites.
Our experienced search engine marketing specialists can help you determine which Internet Yellow Pages Directory listings are most appropriate for your local search advertising media mix.
Advanced Media Productions does not mark-up any directory charges.
Contact us for more information or call 1-888-755-5151, ext 17. |
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| Submitting
the URL's of a web site or web pages to the major directories and a large number
of second tier general and targeted vertical directories is an
effective way of generating web site traffic and inbound links to increase web site link popularity and ranking in the national search engine listings. |
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Internet Yellow
Pages provide a cost effective solution to businesses seeking to
attract local customers via the Web. We support the following Internet
Yellow Page Directories:
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Contact us for more information or call 1-888-755-5151, ext 17. |
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