Facebook Marketing Service

There is an abundance of opportunity when it comes to marketing on Facebook. With more than 500 million users to reach, a strong marketing campaign on the world's largest social network is almost a “must” for brands, businesses, corporations and organization that are serious about social media marketing.

Advanced Media Productions now offers the most engaging solution to brands, businesses and corporations to simultaneously create, seed and spread a brand message across the Facebook platform, other social networks and 3rd party web sites with just a few clicks. Every Facebook marketing campaign we build and launch on the Facebook platform, through our Facebook Marketing Service, offers a lead generation component or can be linked to one. Whether clients want to generate leads, build brand awareness or drive deep user engagement, our Facebook marketing campaigns offer a wide variety of effective social marketing tools to meet their goals.

Our Facebook Marketing Service is comprised of four primary components: Strategy, Facebook page management, Facebook promotion and monitoring, reporting and analysis. The fully customized and integrated Facebook Marketing Service allows Facebook users to interact and deeply engage with a client's brand or product via their Facebook Page. Whether you are looking for Facebook Page design, Facebook application development, viral Facebook marketing or paid advertising, Advanced Media Productions can help.

Facebook Page Management

Facebook has become a large and effective two-way communication platform that offers businesses, brands and corporations a way to connect with and disseminate information to consumers. Any company, from a large global media enterprise to a small retailer or business service, can now use a Facebook Page to create, manage, track, and optimize a complete branded viral loop to grow web traffic, reach new customers and increase revenues.

Facebook Pages created through the Facebook Page Management Service are engaging because they are designed to include dynamic content that provides the audience with an opportunity to stay informed of the latest news, events, photos, videos, coupons and participate in quizzes, contests, virtual gifts and more.

Through the Facebook Page Management Service, Advanced Media Productions allows corporations to maximize user engagement, deploy applications on Facebook Pages and grow their fan base with customized branded experiences that are fully integrated into their Facebook Pages.

Our Facebook Page Management Service develops Facebook Pages that contain two main components:

Fully customized Facebook Page with dynamic rich content and functionality
Branded Facebook applications, integrated in the Facebook Page (Tab)

Facebook Promotion

Achieving viral distribution on Facebook is about taking full advantage of all the viral channels Facebook makes available. Advanced Media Productions will use a wide range of Facebook viral communication channels and Facebook Ads to build a Facebook following, brand awareness, drive user engagement and viral buzz.

Viral Distribution

Viral distribution on the Facebook platform is primarily driven by initiatives that encourage Facebook visitors to comment, share, recommend, and engage with a company through its Facebook Page. When visitors engage their activities are shared with their friends on Facebook. Some of those friends see the activity in their News Feed and may engage with the brand, publish that information to their friends on Facebook, and the branded viral loop grows. In addition, anyone who “Likes” a business, brand or corporation on their web site, through the Like button, is opting in to receive information from that entity in the form of messages that appears on their Profile Page Mini Feed or Wall and their friends' News Feed.

In addition to the internal Facebook communication channels, the following external viral channels will be implemented:

2-way integration between 3rd party web sites and the Facebook Page through social plug-ins, whereby brands, businesses and organizations can link their Facebook presence with their web site to create a continuous 2-way flow of traffic, turning each visitor into a viral engine of traffic growth
2-way cross-platform integration with Twitter, LinkedIn and YouTube

Facebook Advertising

Facebook Ads is Facebook's primary advertising platform offering businesses, brands and corporations the option to pay on a CPC or CPM basis to drive traffic to their Facebook Page. The program is based on a “live” PPC auction model. The more an advertiser is willing to spend per click, the more frequently his/her ad will appear throughout the Facebook network. The Facebook Ads ad system offers powerful targeting capabilities: when users create an ad, they have the option to determine who sees the ad by age, sex, location, keywords, education level, workplaces, political views, and relationship status. Facebook Ads are comprised of a small static image and a few lines of text.

Advanced Media Productions offers a complete Facebook Ad campaign set-up service as part of the Facebook Page Management Service, including creative development, audience targeting, setting bids, including estimated monthly number of click-throughs and ad budget, day parting (scheduling what days and times ads will run) and landing page selection.

Facebook Campaign Management

Our Facebook campaign management program covers the activities that generate traffic to the Facebook Page, creates high visibility and wide expose of the brand within the Facebook platform and 3rd party web sites. Daily and weekly Facebook campaign management activities include:

Monitoring, Reporting and Analysis

Facebook campaign monitoring, reporting and analysis provides page administrators and online marketers with good insight in the social activities, user behavior and viral reach of the Facebook Promotion campaign and details the what, when, where, who and why of the conversations that are taking place within and outside the Facebook platform in blogs, social networks, forums, news sites and web sites.

Facebook Campaign Maintenance

Campaign maintenance covers the continuing updates to the Facebook Page content and functionality that are required to keep the Facebook Page content fresh and engaging.

Facebook Community Management

Community management, includes the activities that are required to drive traffic to the Facebook Page and build the fan base, including the following:

Share/Post the Facebook Page launch on existing Facebook profile(s). This will convert friends and profile visitors to visit the Facebook Page
Continuously posting updates and moderate comments on the Facebook Page Mini Feed to help the brand, business or corporation engage with fans
Responding to Fan requests
Create Events within the Facebook Page. When fans RSVP, their friends will see this in their News Feeds
Post messages in related Groups. Use Facebook's search function to post messages in related groups about the existence of the Facebook Page
Email the Page URL to the mailing lists and invite contacts to become Fans of the Facebook Page