Internet Business Plan

Nearly every new Internet business or online project, from the smallest online retail site to the largest information and entertainment portal, will be more successful when there is a business plan that serves as a road map to success.

At Advanced Media Productions we have a team of Internet marketing and business experts with the knowledge and expertise to develop complete Internet business plans for online start ups to secure funding and to assure that new online businesses have a good chance of success while generating the highest ROI. Our Internet business plans can also be used to review and evaluate the potential revenue-generating capability of an existing web business.

Our custom Internet business plans will not only include a strategy, market analysis and implementation tactics, but also web site and web application content and functionality requirements, search, social media and email marketing and other online marketing channels.

The 5 key components covered in the Internet business plan are: Situation Analysis, Internet Marketing Strategy, Web Site/Application Development, Internet Marketing Implementation Plan & ROI, Review Process and Delivery.

Situation Analysis

The situation analysis section provides a breakdown of the customer’s business niche, and a market, SWOT (strengths, weaknesses, opportunities and threads) and online competitive analysis.

Market Analysis

The market analysis determines the market trends, market characteristics and needs, market size and market position of the customer’s current products, services and web site.

Strengths, Weaknesses, Opportunities and Threats

The SWOT section of the plan determines the strengths and weaknesses of the customer’s products or services and identifies any technology and competitive threats that may impact the customer’s goals and objectives.

Online Competitive Analysis

Advanced Media Productions conducts an online competitive analysis that includes a review of the customer’s major online competitors, including an evaluation of their offerings (products and services), pricing, merchandising strategy, online market position, online marketing strategy, media mix, online visibility and web site effectiveness/conversion rate.

Products and Services

This section describes the customer’s products and services, monetization model, pricing and customer support programs.

Online Opportunity Assessment

The online opportunity section provides an assessment of the Internet business opportunity in the areas covered by the plan.

Internet Marketing Strategy

This strategy section of the Internet Business Plan covers the mission statement for the online business, measurable client goals and objectives, the target market segments and focus, online products or services positioning, current and future online media marketing mix and online visibility, monetization, pricing, customer service strategy and budget. This section also explores the integration with offline marketing activities.

Web Site and Application Development

The web site and application development section provides descriptions of the visual design direction, information architecture, front-end and back-end development platforms, content, functionality, hosting environment and site management services for the customer’s web site or application. This section will cover the following areas:

• Content and messaging
• Information architecture/hierarchy
• Site architecture and navigation
• Web site usability
• Visual design/presentation and layout
• Web site functionality
• Customer communication and feedback
• Trust and confidence building
• Error handling
• Technology
• Site management services

Internet Marketing Implementation Plan and ROI

Based on the findings from the previous sections, Advanced Media Productions will prepare an Internet Marketing Implementation Plan that defines the online marketing strategy, tactics, optimum mix of online media to give the customer’s project the maximum online visibility, web site conversion rate and ROI. Depending on the customer’s goals and budget the plan will describe the detailed estimated implementation and ongoing cost of the following areas of Internet marketing:

• Creative development, including text ads, display ads and special landing page development
• Web site or application development
• Search engine marketing
• Keyword research and selection
• Search engine optimization (SEO)
• Paid search advertising (Submission of keyword data and ad text to the search ad networks)
• Shopping comparison search engine product feeds submission
• Online media planning and buying (Online display ad placement through direct media buys at publisher sites or through ad exchange networks)
• Social media marketing and advertising
• Email marketing
• Mobile strategy
• Internet marketing campaign implementation, ongoing campaign management and cost
• Revenue and ROI projections

Internet Business Plan Review Process and Delivery

The online market research, competitive analysis, strategic positioning evaluation and the development of the Internet Marketing Implementation Plan are performed by our experienced Internet marketing experts and web development staff who have years of experience in online marketing and web site development. The entire plan development, delivery and review process is comprised of the following steps:

• Review of the customer’s business objectives, goals and KPI's (key performance indicators)
• Initial visit to the customer’s current web site and online marketing channels to start the evaluation, when necessary
• Intermediate review session(s) with the customer to gather input on the vision and direction of the project and to discuss the progress of the plan
• Preparation and delivery of a written Internet Business Plan
• Follow-up session through teleconference or in person at our offices to review the plan

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.