Internet Marketing Business Plan

The Internet Marketing Plan is designed for businesses that want to create or improve the brand awareness, revenue/lead generation and customer retention capability of their current web site or determine the potential ROI of a new online business or online marketing campaign.

The Internet Marketing Plan includes a thorough evaluation of the potential revenue generating capability of the clients' web site and the present online marketing activities against the overall business objectives and goals. The plan provides implementation tactics and actionable recommendations in areas of web site usability, content development, web design, search engine marketing, email marketing, online media placement and other online marketing techniques.

The 5 key components covered in the Internet Marketing Plan are: Market Analysis, Internet Marketing Strategy, Web Site Development and Analysis, Internet Marketing Implementation Plan & ROI, Review Process and Delivery.

Situation Analysis

The market analysis section covers a market analysis of the clients' business niche, a SWOT analysis (strengths, weaknesses, opportunities and threads) and an online competitive analysis.

• Market Analysis

  The market analysis determines the market trends, market characteristics and needs, market size and market position of the clients' current products, services and web site.

• Strengths, Weaknesses and Threats

  The SWOT section of the plan determines the strengths and weaknesses of the clients' products or services and identifies any technology and competitive threats that may impact the clients' goals and objectives.

• Online Competitive Analysis

  Advanced Media Productions conducts an online competitive analysis that includes a review of the clients' 3 major online competitors, including an evaluation of their offerings (products and services), pricing, merchandising strategy, online market position, online marketing strategy, media mix, online visibility and web site effectiveness/conversion rate.

• Products and Services

  This section describes the clients' products and services, pricing and customer support programs.

• Online Opportunity

  The online opportunity section provides an assessment of the Internet marketing opportunity in the areas covered by the plan.

Internet Marketing Strategy

This section of the Internet Marketing Plan covers the mission statement for the online business, measurable client goals and objectives, budget, the target market segments and focus, online products or services positioning, current and future online media mix, online visibility and strategy. This section also explores the integration with offline marketing activities.

Web Site Development and Conversion Enhancements

The web site development and conversion enhancements section provides an expert review of the conversion capability, content and usability of the clients' web site. The review covers the following areas:

• Content and messaging
• Site architecture and navigation
• Information architecture/hierarchy
• Visual design/Presentation and layout
• Web site usability
• Web site functionality
• Customer communication and feedback
• Trust and confidence building
• Overall user experience
• Error handling
• Technology

Internet Marketing Implementation Plan and ROI

Based on the findings from the previous sections, Advanced Media Productions will prepare an Internet marketing Implementation Plan that defines the online marketing strategy, optimum mix of online media, web site content and functionality to give the clients' Internet Marketing project the maximum online visibility, web site conversion rate and ROI. Depending on the clients' goals and budget the plan will describe the detailed implementation and estimated cost of the following areas of Internet marketing:

• Creative development, e.g. text ads and special landing page development
• Web site development/site conversion enhancement
• Search engine marketing
  • Keyword research and selection
  • Search engine optimization and directory submission
  • Paid search (Submission of keyword data and ad text to the search ad networks and product feeds to shopping comparison search engines)
• Online media planning and buying (Online display ad placement through direct media buys at publisher sites or through ad networks)
• Keyword-based contextual advertising
• Internet Yellow Page submission
• Email marketing
• Social media marketing
• Online word of mouth marketing
• Internet marketing campaign implementation, ongoing campaign management and cost
• Return on investment projections

Review Process and Delivery

The online market research, competitive analysis, strategic positioning evaluation and the development of the Internet Marketing Implementation Plan are performed by our experienced Internet marketing experts and web development staff who have years of experience in online marketing and web site development. The process is as follows:

1. Review of the clients' business objectives and goals
2. Initial visit to the clients' web site and the search engines to start the evaluation
3. Preparation and delivery of a written 20-25 page Internet Marketing Plan
4. Follow-up session by phone or in person at our offices to review the plan

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.