Internet Marketing Plan and ROI by Advanced Media Productions, Boston, Massachusetts

<body bgcolor="#FFFFFF"> <table> <tr> <td width="579" colspan="3"> <img src="logo.gif" width="300" height="85" alt="Search engine optimization Boston, Advanced media productions, Natick, Massachusetts" border="0" usemap="#home"><br> <font face="Arial, Helvetica, sans-serif"> <h1>Internet Marketing Plan and ROI</h1> The Internet Marketing Plan is designed for businesses that want to improve the brand awareness and revenue generating capacity of their web sites through online marketing.<br><br> The Internet Marketing Plan includes a thorough evaluation of the revenue generating capability of the clients’ web site against the overall business objective and goals, and its visibility in the major US search engines and across other online media. The plan provides recommendations and implementation for improving strategies in areas of web site usability, web design and search engine marketing, online public relations, affiliate marketing and fixed placement advertising along with specific recommendations for improving the web site’s search engine crawler “friendliness”.<br><br> The 4 key components covered in the Internet Marketing Plan are:<br> Client Goals and Objectives<br> Identify measurable client objectives and goals. <br> Web Site Usability and Conversion<br> Assessment of methods of interaction provided to the human users of the clients’ web site, including:<br> Content and message <br> Confidence building <br> Navigation and site structure <br> Visual design <br> Customer communication and feedback <br> Web site conversion optimization <br><br> Internet Marketing and Site Analysis<br> Current Search Engine Marketing Media Mix and Strategy<br> • Review and analysis of the clients' current web site search engine marketing media mix, including search pay-per-click, web directories, Internet Yellow Page listings and shopping comparison search engines. <br> • Analysis of the clients' current search engine marketing activities and strategy. <br><br> Keyword Research and Selection<br> • Identify the keyword phrases for which the clients' web site receives rankings in the natural and paid search results at the major search engines and shopping comparison search engines. <br> • Determine which keywords Internet users are actually searching on to find products related to the clients' products and services. <br> • Analyze competitors' keyword strategy and what keywords they are showing up under in the major search engines. <br> • Establish the search engine marketing opportunity (e.g. search volume across search engine) for the clients' web site. <br> • Determine the set of keyword phrases for search engine optimization and keyword buying. <br><br> Competitive Analysis • Analysis of overall competitors Internet marketing activity and strategy. <br><br> Internet Marketing Opportunity • Establish the overall Internet marketing opportunity, including keyword search volume, fixed placement advertising, affiliate marketing, public relations and Internet Yellow pages.<br><br> Web site optimization analysis<br> Identifies and evaluates the impact of any web site structural, coding and content problems as they relate to indexing, ranking and click-throughs. <br> • Identify any web site structural and content related issues, which may impact “spiderability” of the web site content by the search engines.. <br> • Evaluate web site server related issues that may impact “spiderability” of the web site content. <br> • Assess of any HTML coding and JavaScript related issues and how they may effect ranking. <br> • Identify any web site content related issues (copy, page titles, meta tags) and determine how they may effect search engine rankings and click-throughs. <br><br> Internet Marketing Implementation Plan and ROI<br> Based on the findings in from the Web Site Usability and Conversion review and the Internet Marketing and Site Analysis, Advanced Media Productions will prepare an Internet Marketing Implementation Plan that defines the marketing strategy and optimum mix of online media to give the clients’ web site the maximum increase in visibility and ROI throughout the proposed Internet marketing campaign. Depending on the clients’ goals and budget the plan describes the detailed implementation and estimated cost of one or more of the following 10 areas of Internet marketing:<br><br> Internet marketing strategy. <br> Search engine optimization and submission <br> General directory and Internet Yellow Page submission <br> Pay-per-click campaign management (search and contextual) <br> Paid inclusion management. <br> Shopping comparison search engine submission <br> Search engine marketing campaign management <br> Fixed placement advertising (text ads and display ads) <br> Online public relations (keyword optimized press release) <br> Affiliate marketing <br> Return on investment projections <br><br> Review Process and Delivery<br> The Web site usability review, Internet marketing and site analysis and the development of the Internet marketing implementation plan are performed by our experienced Internet marketing experts and web development staff who have years of experience in online marketing and web site development. The process is as follows:<br><br> 1. Review of the clients' business objective and goals. <br> 2. Initial visit to the clients' web site to start evaluation and competitive analysis. <br> 3. Preparation and delivery of a written 17-20 page Internet Marketing Plan, including actionable recommendations, implementation plan with projected advertising budgets and ROI estimates. <br> 4. 30-minute interview plus a 30-minute follow-up by phone for US customers. <br><br> The project turnaround time is maximum 20 business days.<br> Contact us for more information or call 1-888-755-5151, ext. 17. <br>  <br> <a href="webserv.html" target="_top">Web Services</a> | <a href="hosting.html" target="_top">Web Hosting</a> | <a href="comp.html" target="_top">Company Profile</a> | <a href="client.html" target="_top">Projects</a> | <a href="support.html" target="_top">Support</a><br> <A href="promotop.html" target=_top>Web Design</a> | <A href="customtop.html" target=_top>Web Development</a> | <A href="seo_top.html" target=_top>Search Engine Optimization</a><br> <a href="web_site_hosting_boston_d.html" target="_top">Web Site Hosting</a> | <a href="contact.html" target="_top">Contact Us</a> | <a href="jobs.html" target="_top">Careers</a> | <a href="newsandevents.html" target="_top">News & Events</a> | <a href="map.html" target="_top">Site Map</a><br><br> Copyright © 1999-2006<br> Advanced Media Productions, Inc.<br> Advanced Media Productions, Inc., 251 West Central St., Suite 28, Natick, Massachusetts 01760, USA<br> Tel: 508-647-5151 - Fax: 508-647-5150 - E-mail: <a href="mailto:info@advmediaproductions.com">info@advmediaproductions.com</a><br> </font></td> </tr> <tr> <td width="280"> </td> <td width="175" valign="top"> </td> <td width="124" valign="top"> </td> </tr> </table> <map name="home"> <area shape="rect" coords="84,4,294,19" href="index.html" target="_top"> <area shape="rect" coords="10,8,75,70" href="index.html" target="_top"> </map> </body>